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Hospitality And Tourism Research. The beginnings of Research. Started in the late 18th century during the middle ages (dark ages) sources of knowledge came from: Pope/Priest tradition knowledge of the heart knowledge of the body - rational thinking. Magicians observation philosophers

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the beginnings of research
The beginnings of Research
  • Started in the late 18th century
  • during the middle ages (dark ages) sources of knowledge came from:
    • Pope/Priest
    • tradition
    • knowledge of the heart
    • knowledge of the body - rational thinking
slide3
Magicians
  • observation
  • philosophers
  • scientists
  • scientific knowledge based on natural sciences - that is man in relation to environment
in the hospitality tourism industry research focuses on
In the hospitality/tourism industry research focuses on:
  • social science
  • natural science
  • non-science (religious)
  • pseudo-science (palmestry)
  • horoscope (faith)
assumptions
Assumptions
  • Classical theory - people are working because of pay
  • Systems theory - people are happy working not only because of pay but the treatment they get from the management
  • Cultural theory
slide6
Theories have models, proponents, strengths and weaknesses
  • knowledge builds up theories
  • Data is collected in order to:
    • describe
    • analyze
    • predict
    • control
research requires
Research requires...
  • TIME
  • TALENT
  • ATTITUDES
  • MONEY
overview of tourism research
Overview of Tourism Research
  • It allows you to find out attributes of your visitors including:
    • origin, age, education, income and spending habits, travel patterns, lifestyles and values, activity preferences
  • It gives you an understanding on:
    • what they like and dislike about a destination,
slide9
How much they think a certain travel experience is worth,
  • the sources they use for travel information
  • their impression of your advertising messages
  • how satisfied they were in their visit.
types of tourism research
TYPES OF TOURISM RESEARCH
  • Visitor Profile Studies - demographics
  • Satisfaction - measure the quality of service provided at a business or a destination
  • Economic Impact - determine what new money is brought into the community from tourism
slide11
Images - determines the perception on the destination by visitors or non- visitors
  • Information - determines where and how consumers search for travel information
  • Inquiry Conversion - determines how many people actually traveled to a destination versus how many people inquired about the destination
slide12
Market share - measures the percentage of the market one holds - of the total available market ( arrivals - national, regional, local)
  • Carrying Capacity - study the feasibility of tourism activity in a certain area (events to be hosted)
research objectives and research types
Research Objectives and Research Types
  • Exploratory Research
    • to become familiar with the basic facts, people and concerns involved in...
    • To develop a well-grounded mental picture of what is occurring in...
    • To generate many ideas and develop hypotheses on...
slide14
To determine the feasibility of doing additional research on...
  • To formulate questions/refine issues for more systematic inquiry on...
  • To develop techniques and a sense of direction for future research on...
descriptive research
Descriptive Research
  • To provide an accurate profile of a group
  • to describe a process, mechanism or relationship
  • to give a verbal or numerical picture of...
  • To find information to stimulate new explanations...
  • To present basic background information or a context
slide16
To create set of categories or type of classification
  • to clarify a sequence, set of stages or steps
  • to document information that contradicts prior beliefs about a subject
explanatory research
Explanatory Research
  • To determine the accuracy of a principle theory
  • to find out which competing explanation is better
  • to advance knowledge about an underlying process
  • to link different issues or topics under a common general statement
slide18
To build or elaborate a theory so it becomes more complete
  • to extend a theory or principle into new areas or issues
  • to provide evidence to support or refute an explanation
methodology
Methodology
  • What design?
    • descriptive
    • exploratory
    • explanatory
slide20
What technique?
    • Case study
    • experiment
    • survey
slide21
Who will be your respondents?
    • Purposive
    • non-purposive
slide22
What tools to be used?
  • How will you analyze the data?
importance of topic selection
Importance of Topic Selection
  • Approach it with caution
  • Most important consideration in selecting a topic is to make sure it is the one that you will enjoy working with
problems usually encountered in topic selection
Problems usually encountered in topic selection
  • Inability to narrow their topic so that it could be fully treated within a reasonable period of time,
  • Finding a research question that is neither too broad nor too narrow
pointers
POINTERS
  • Target audience - (population) those people who will be surveyed/those about whom the study is conducted
  • Population must be of reasonable size
  • Good thesis question must be researchable
slide26
Key words must be clearly defined
  • Ideally, research question will have few variables
  • Reasonable in breadth and in depth
  • Consider the target audience
slide27
Write with precision and clarity definition section will help in clarifying words you use, but key words need to be as simple as possible.
  • Develop a plan for writing the thesis. Make a timetable to guide you in meeting the deadline
slide28
Deadline will assist you in moving from one task to the next until the thesis is completed
  • keeping note cards in chapter 2 is beneficial
  • library hours is required
research questions
Research Questions
  • Should relate to aspects of the industry with which you are a part
  • The end result of your research needs to be contribution to the industry
slide30
Make sure that your research question is not a duplication of research that has been done already
  • Select questions that are doable
  • Is there a substantial body of literature relating to the research question
basis for choosing research question
Basis for choosing research question
  • your interest in the question
  • the practicality of undertaking research on the question
  • availability of a target population with which to work
  • doability of the thesis