Venture Care's 360 Degree digital marketing for education industry

1. education industry Venture Care’s 360*360 Digital marketing for

2. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. digital marketing for education industry Tactics Search Engine Optimization (SEO) The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Marketing The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Inbound Marketing Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. Social Media Marketing The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC) A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Affiliate Marketing A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Email Marketing Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. Online PR Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. What’s the Difference Between Digital Marketing and Inbound Marketing? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? www.venture-care.com Ask@venture-care.com 020-65 3636 33

3. The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and‘outbound’ methods). Both can still fall under the umbrella of digital marketing. Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it. On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for. Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound. How online marketing is beneficial for education institutions? 1.Rank your website on the top of Google search with target keywords 2.Drive more traffic to your website & get prospective students for your course 3.Create a major advantage over your competitors by online visiblity 4.Make visitors aware of your results online instantly 5.Target the number of students for your college or academy 6.Increase the online reputation 7.Brand Promotion through Social Media 8.Lead Generation with Social Media Marketing Generate more leads for enrollments from students with our digital marketing plan for educational institute . Cleck here for more details => digital marketing of educational services www.venture-care.com Ask@venture-care.com 020-65 3636 33

4. Contact Us: Head Office (India) Venture Care Sr.No-29, Ajikyatara, kalaniketan, Dhankawadi, Near Rajshri Shahu Bank, Pune, Maharashtra 411043 (IN) Phone: (020)-65 3636 33 Branch Office (Netherlands) Venture Care Jonker Fransstraat 46, 3031 AV Rotterdam, (NL) Phone:+31 614 575 275 www.venture-care.com Ask@venture-care.com 020-65 3636 33