Rein-in the Bounce Rate: 10 Top Tips for UX

1. Grayscale Adlibweb We value your privacy partners We and our personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. store and/or access information on a device, such as cookies and process With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. AGREE MORE OPTIONS DISAGREE Rein-in the Bounce Rate: 10 Top Tips for UX       It’s a universal truth that users want to get in and out of your site as quickly as possible. What is the bounce rate, you ask? It measures how many people leave your website after visiting just for a very minuscule time. The bounce rate can be pretty high for websites with a lot of content, and it’s not uncommon to ?nd sites with 60% or more of their visitors bouncing off the site immediately after arriving. But don’t worry- there are some easy ways to reduce this number! Privacy - Terms

2. Here’s a glance at the vital tips for controlling the bounce rate of your website: Adlibweb We value your privacy Grayscale Learn to differentiate between ideal values and achievable values Analyze when and where the users are bouncing back We and our store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. partners If you don’t look good (on different screen sizes), you won’t sell well Focus on providing intuitive experience to the web visitors Perform intensive A/B testing With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. Leverage visuals Prominent call to action to enhance your conversion rates Use fresh content Avoid ranking on negative/irrelevant keywords Improve the readability score  Before we divulge into details, let us discuss a few common factors about the Bounce rate.  What is the Bounce Rate? AGREE MORE OPTIONS DISAGREE The bounce rate is the percentage of visits to a site where the visitor leaves immediately or in a very short time. The higher your website’s bounce rate, the more you should consider how optimized it is for user experience and engagement with all visitors—not just those returning or having bookmarked your site. It’s essential to measure how many people are bouncing off your site so you can ?nd ways to reduce this number. There is a lot of talk in the digital marketing world about the bounce rate metric, and there’s no question that it matters because Google has also noticed it. Some say improving your website’s

3. experience will make users less likely to bounce off your site, but that’s not always the case. Adlibweb We value your privacy Grayscale There have been reports of websites with high user experience metrics having a higher bounce rate than sites without them. Often, UX is subjective and different users may ?nd it more or less We and our store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. partners compelling for one reason or another.  The takeaway here is that many factors are involved in determining whether a visit bounces off your site, and how much bounce rate matters depends on the type of business you’re running. With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. As a website owner, you want people who land on your site to stay there & engage with what’s offered. When visitors bounce off the page after landing, it means that your content isn’t resonating or matching their expectations of what they were looking for. The best way to reduce bounce rates is by ensuring that what users see when they land on your website matches their expectations, which means having great content in every possible viewport size and screen resolution. How to Calculate Bounce Rate? AGREE MORE OPTIONS DISAGREE Source: Insight Whale If your website has many pages, you may want to measure how many people view more than one page on average before they leave. The easiest way to calculate bounce rate is by dividing the number of visits that only viewed the page for a very short time before leaving by the total number of visits in a given period (typically monthly). If you’re logging data in Google Analytics, you can ?nd the bounce rate under Audience > Overview. You should also know that the number-of-pages metric is a popular one for measuring engagement on your site and will give you an idea of how many people are sticking around beyond just viewing one page before leaving.

4. Bounce rates depend primarily on what you’re trying to accomplish with your website and its value Adlibweb We value your privacy Grayscale for potential visitors. Why is it Necessary to have a Balanced Bounce Rate? develop and improve products. partners We and our personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to store and/or access information on a device, such as cookies and process With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. Source: Bounce Rate Benchmarks AGREE A high bounce rate could hurt your website’s search engine rankings, especially if the site has many pages.  Google does not rank well-placed content on low tra?c or poorly performing sites in MORE OPTIONS its organic results for competitive keywords that are valuable to your business. DISAGREE Users can also perceive you as spam because they believe you’re trying to force them into buying something. A low bounce rate also indicates a site with higher rankings in search engine results pages because Google wants its users to ?nd what they are looking for as quickly and e?ciently as possible. However, having a Bounce rate that’s too low and lies under 20% indicates that your website is inaccessible on local keywords. Note: You need to check your overall number of visitors in such a scenario to ?nd out whether you have a fantastic website or the website needs the help of SEO. Getting back to Bounce rates: A high number of bounces is usually caused by several factors, such as a lack of relevance to the search query, poor content quality, a poorly optimized site design, and navigation. You can reduce bounce rates by focusing on improving your website’s conversion rate while maintaining an excellent user experience. However, it is essential to determine the actual reason behind the high bounce rate of the website.

5. Signi?cant Factors Leading to High Bounce Rates Adlibweb We value your privacy Grayscale Wrong Search Engine Optimization – You need to remember that not everyone ?nds your site the partners same way. You might have a great SEO strategy, but someone looking for something speci?c may We and our store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. ?nd their way to your site through different means. It can lead people straight back out if they don’t see what they wanted on the ?rst page of search results. With your permission we and our partners may use precise geolocation data and identification Poor Content Quality – If your content is not up to the mark, visitors will leave quickly without through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. reading anything. They might get the gist of what they were looking for and move on, or they may just ?nd another site that looks more trustworthy because it has higher quality content. Either way, they are gone! Unfriendly Navigation Design – No one wants to work hard for what they want. It is especially true if someone is looking for something speci?c, as it’s much easier to click the back button than spend minutes trying different ?lters or sorting options just to ?nd what you need! If visitors have a di?cult time navigating your site, they are going to leave and move on. Poor Site Loading Speed – As a general rule, people are impatient. They don’t want to wait for your site to load, and they will leave if it’s not quick enough! It can be due to server issues or simply that you have too much content on the page getting loaded at once. AGREE Non-Intuitive Page Design – Most people think of elegance, but it’s not just about aesthetics. It also includes how easy your website is to navigate and read content on! MORE OPTIONS Mobile Compatibility Issues – Whether you are in a mobile or desktop browser, people want what DISAGREE they want NOW. If your site isn’t compatible with their device or fails to look great when viewed from one, they will leave and never come back. Security Issues – It’s natural to feel a little bit anxious when you are on the internet, but that should not be your only concern! Visitors want to ensure their information is safe before entering any passwords or other sensitive data into your site. If there aren’t security features built-in, visitors will be looking for another site in moments. Poor User Experience – Just like you want a positive experience when you visit someone’s home, visitors to your site should have an enjoyable time! If they ?nd your content di?cult to read or navigate through, they’re leaving. You don’t need them! Long Feedback Forms – If you have a contact form or feedback link on your site, make sure it works! No one wants to spend time ?lling out a survey for something and not getting anything in return. It is also true of any other kind of support offered on the site.

6. The Following 10 Tips will Help you Lower your Bounce Rate by Making Sure your User Experience is Top-notch personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. Grayscale Adlibweb We value your privacy partners We and our store and/or access information on a device, such as cookies and process 1. Learn to differentiate between ideal values and achievable values With your permission we and our partners may use precise geolocation data and identification Good numbers are low numbers (percentage), like when many people stay on your site and see a through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. lot of pages. Bad numbers are high numbers(percentage), like when someone sees only one page before leaving the site. Here are the tips: Bounce rate is above 80%: The site gives a poor user experience, or the website is overcrowded with content that does not match what was searched for. Bounce rate is above 30% and below 50%: The site provides an excellent user experience, or the website has very few pages, and those are related to what was searched for on Google. If your site’s bounce rate is in this range, it means that you’re doing a great job with SEO, and you don’t need to worry about bounce rates anymore. Bounce rate is below 20%: Your website is simply unavailable to the users on the right keywords. You need the services of experts to optimize the website over the more compatible keywords and enhance its visibility over the search engine. AGREE 2. Analyze when and where the users are bouncing back MORE OPTIONS You need to ?nd out when the user is leaving. If it’s right after landing your page, then it’s the issue with the intent. Your websites are ranking on negative keywords that need to be addressed. DISAGREE For example, a user looking forward to buying used smartphones will contribute to the website’s bounce rate-selling new smartphones. If a user is bouncing after considerable time, you need to try alternative options for content via A/B testing. 3. If you don’t look good (on different screen sizes), you won’t sell well

7. Grayscale Adlibweb We value your privacy partners We and our personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. store and/or access information on a device, such as cookies and process With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. Responsive design is a way to ensure that the layout of your website can adapt to various screen sizes, input methods, and device capabilities. The obvious bene?t for businesses with responsive sites is lower bounce rates due to more streamlined navigation or visuals. As per Failory, 57% of all devices accessing the web are from mobile web browsers using responsive designs. For driving tra?c & increasing conversions, your website must be fully responsive.  With the advent of smartphones & mobile devices with varying screen sizes, you will lose a AGREE signi?cant number of customers if not all visitors have an optimal viewing experience on your site. MORE OPTIONS 4. Focus on providing intuitive experience to the web visitors DISAGREE Reducing bounce rates takes more than a good design. It is the overall sum of visual elements, information, and interaction you meet expectations and positively exceed them. Stay mindful of your buyer persona at all times.  Think about what they are looking for on your site when they enter it. Take advantage of features to lead them where you want them to go. Focus on the following: -Visual content is intimate with your users, as well – it should be engaging and easy to access for people to stay on your website longer; -Your design layout needs to guide visitors through a logical ?ow of information so that they know where they are on your site; -Users are more inclined to stay on a website when they know where the information they need is located. Provide them with clear navigation options. 5. Perform intensive A/B testing

8. To improve your conversion rate, make sure you test different versions of the same page. If your Adlibweb We value your privacy Grayscale site has a high bounce rate, run an experiment to see which design improved tra?c and retention rates the most. partners We and our store and/or access information on a device, such as cookies and process A/B testing is the ultimate solution that lets you do all of it with the option of tracking results in personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. real-time. With your permission we and our partners may use precise geolocation data and identification 6. Leverage Visuals through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. Visuals have a tremendous power to communicate with the user. Make use of images, graphics, and videos because it will keep them on your site for longer and increase their viewing time by up to 200%, as per Failory. Images are not only of any importance to your visitors. They also help with SEO and give you an edge over competitors because they increase the page views by 57%, as per Statista. Include high-quality visuals relevant to your content topic, but don’t overload visitors with too many pictures as they get bored or distracted. 7. Prominent Call to Action to enhance your conversion rates AGREE MORE OPTIONS DISAGREE Create your call to action with a clear and concise message. Users should not have to spend time ?nding the call to action button. It leads to severe frustration among web visitors. If you are using an online shopping cart, it is appropriate to direct visitors back into the product page instead of going through other pages that may distract them from completing a purchase. 8. Use Fresh Content

9. Generate new content that is fresh & original material. Create blogs and articles relevant to your Adlibweb We value your privacy Grayscale business niche; by doing this, you will attract more visitors on a long-term basis. Creating fresh content is vital to reduce a site’s bounce rate and build trust with readers. The more We and our store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. partners frequently you update the site, the more trust people will have in what you publish and your message’s success.  Readers can see through deceptive or manipulative tactics so make sure that your every action With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. step and word is transparent, honest, and trustworthy. 9. Avoid ranking on negative/irrelevant keywords Although I have given a hint of it in my earlier example, where people trying to buy used smartphones land on the page of new smartphone selling websites, I feel it’s a point worth discussing. Keywords are essential to attract customers, but your bounce rate will be higher if you rank high for negative terms or irrelevant search queries. Ranking on irrelevant keywords never gains you with the right set of clients and potent customers. No sooner the user visits your page than they click on the back icon. Similar actions from a large user base lead to an undesired hike in the website’s bounce rate.  You need to take the time and effort to order a list of relevant keywords before doing anything AGREE else. Avoid using too many because it will result in lower rankings on Google’s SERPs as well. MORE OPTIONS 10. Improve the readability score DISAGREE Enhance the readability score of your content by using the following: headings, subheadings, and paragraphs; bulleted lists or numbered lists to break up content;

10. short sentences with a maximum of 25 words. Adlibweb We value your privacy Grayscale Providing users with vague and ambiguous content leads to confusion among web visitors. While being unique & innovative is appreciated by all, the users must learn about the essential products We and our store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. partners and services of the website within seconds of landing on the page. Note: The readability score of this article stands at 64. With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as Wrapping Up described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. That was all about the top tips and advice necessary for keeping your bounce rate at bay. Implementing them over your website will help you track and control the bounce rate of your ?rm.  You can connect with a web designing company to rein-in your bounce rate at an affordable budget. I hope the blog answers all your queries related to bounce rate & how you can improve it through UX. Author Bio Varun Bhagat is a technical consultant & blogger working for PixelCrayons, which is a leading web AGREE design and development company. He possesses in-depth knowledge of all the tech-related stuff and likes to share his knowledge with like-minded people. MORE OPTIONS DISAGREE       Top 5 Best Tools For Social Media Monitoring How Guest Posting Services Can Boost Your Website?

11. If you are familiar even a bit with online Adlibweb Social media monitoring helps to analyze Grayscale marketing, you probably know about SEO. If We value your privacy people’s behaviors and the topics and you know… partners products they are… We and our personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. store and/or access information on a device, such as cookies and process 0 Comments 7 Minutes 0 Comments 6 Minutes     With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. How Content Marketing Helps To Boost SEO 8 Essential Digital Marketing Tips for Lawyers and Law Firms Content marketing and search engine optimization are the strategic thrusts of an In the modern world, digital marketing for law internet… ?rms is a requirement. With an affordable website,… 0 Comments 13 Minutes   AGREE 0 Comments 7 Minutes   MORE OPTIONS DISAGREE ADD COMMENT Name * Email * Website Save my name, email, and website in this browser for the next time I comment.

12. POST COMMENT Grayscale This site uses Akismet to reduce spam. Learn how your comment data is processed. Adlibweb We and our store and/or access information on a device, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. We value your privacy partners With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. CATEGORIES Select Category RECENT DIGITAL MARKETING ARTICLES AGREE How Guest Posting Services Can Boost Your Website? MORE OPTIONS Top 5 Best Tools For Social Media Monitoring How Content Marketing Helps To Boost SEO DISAGREE 8 Essential Digital Marketing Tips for Lawyers and Law Firms Best-proven photoshop tool Tricks for beginners UI/UX Design and Prototyping – The Basics Cross-platform App: Save On Your Development Budget To Make An App Go Viral A Guide On Avoiding 7 Common A?liate Program Management Mistakes How SEO can help Doctors to Improve their Practice? 5 Online Strategies To Boost Tra?c And Lead Conversion  HOW TO OPTIMIZE YOUR VIDEO MARKETING STRATEGY HOW TO CHOOSE A QUALITY DIGITAL MARKETING AGENCY 

13. Grayscale Adlibweb We value your privacy GRUPO ADLIBWEB We and our personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. partners store and/or access information on a device, such as cookies and process Adlibweb is a company specialised in global digital marketing solutions including digital marketing strategy, content creation management, web design, social outreach programs, social media management and other mundane, but totally necessary tools With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. such as technical search engine optimization and pay per click campaigns. Our mission is to help you market your product or service using digital channels. WE DO Case Studies Digital Marketing Services Content Creation Management Digital Marketing Strategy Technical Search Engine Optimization Web Design BE PART OF ADLIBWEB AGREE Home MORE OPTIONS Get in Touch DISAGREE Guest Blogging Advertising Opportunities Privacy policy Cookies Policy

14. Grayscale Adlibweb We value your privacy partners We and our personal data, such as unique identifiers and standard information sent by a device for personalised ads and content, ad and content measurement, and audience insights, as well as to develop and improve products. store and/or access information on a device, such as cookies and process With your permission we and our partners may use precise geolocation data and identification through device scanning. You may click to consent to our and our partners’ processing as described above. Alternatively you may click to refuse to consent or access more detailed information and change your preferences before consenting. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. Your preferences will apply to this website only. You can change your preferences at any time by returning to this site or visit our privacy policy. AGREE © 2021 Adlibweb. All rights reserved MORE OPTIONS DISAGREE WP Tumblr Auto Publish Powered By : XYZScripts.com