TOP 10 TIPSFOR 2010 Travel Agent vs. The Internet By: Gary M. Pollard, CTC President, Ambassador Tours
#10 Internet – Friend or Foe? • Competition is a GOOD thing • Use the Internet as a tool to HELP you • Co-existence is possible • We will never be obsolete
#9 Value is not the same as Price • It’s important to understand the difference. • The lowest PRICE does not always offer the best VALUE for a client.
#8 VALUE • Vacation Options • Affordability • Lasting Relationships • Uniquely Qualified • Excellent Service
#7 WORDS TO LIVE BY (believe it or not) • No • Sold Out • Not Available
#6 Market Your Strengths • What separates you from your competitors – including the Internet? • Know your strengths – and use them!
#5 Experience and Knowledge • In this age of “do-it-yourself-via-the-Internet” mindset and technology, it is our experience and knowledge that give us a leg up. • We possess the “know-how” to ensure clients have the best possible vacation – without worry or hassle.
#4 Service With a Smile • The advantages of a LIVE person • The ability to troubleshoot on the fly • The added level of service to go the extra mile • The skill set to make personalized recommendations and customize the dream vacation for any client
#3 Time is Precious • Clients are looking for ways to make the most of the time they get to spend with their families. • As travel agents, we have 3 primary objectives for our clients: • Getting more from their vacations • Better value for their money • Quality time with their family and loved ones
#2 Develop Relationships • Take the time to be thorough, accurate and build your relationships with your clients. Make them part of your “family.” THAT is what will keep them coming back.
#1 Go The Extra Mile (You’ll be surprised how far it will take you!) • Be Compassionate • Be Personal • Be Creative • Be Inspired • Be Exceptional