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8 Tips To Improve the Bounce Rate of your Website

This ppt provides 8 effective tips to lower your website's bounce rate. It is presented by http://www.ppcadsmanagement.com

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8 Tips To Improve the Bounce Rate of your Website

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  1. 8 Tips To Improve the Bounce Rate of your website By www.ppcadsmanagement.com

  2. Bounce Rate It defines the percentage of visitors who enters into the website and leaves the site from the same page without visiting the other pages. It can be measured by using the formula listed below: Rb = Tv/Tc Rb = Bounce rate Tv= Total number of visitors viewing one page. Tc= Total number of entries to page

  3. You need to create a Google Analytics account to keep a track on all of your records. A healthy bounce rate for a well optimized website should lie below 40%.

  4. Check out the below mentioned tips to lower your website's bounce rate : Aware of your Loading time You need to remain aware of your website loading time. Disable unnecessary plugins and optimize each of your image and code to improve your site loading time.

  5. Reduce External Links Try to add internal links at the top of your pages. Avoid using too many external links. It is really harmful for your bounce rate. Try to minimize the external links to keep your audience stay for a long time on your website.

  6. Write Compelling content Content is the king so it's necessary to provide fresh and appealing content to your website. Write in a clear and simple language so that it's easier for your visitors to understand. Ask your visitors to share their views.

  7. Website Design Designing of your website is really important to grasp the attention of your audience. A user always prefers to choose clean and elegant websites. Try to use soothing color and proper user interface. It's necessary to emphasize on the designing part of your website.

  8. Improve your Content readability It is not enough to provide relevant content unless you arrange a good readability platform for your visitors. You need to offer a wide area for the display of your content. Break your content in to short paragraphs. To highlight your points make use of bullets.

  9. Easy and Proper Navigation Apart from designing, it is also necessary to have a proper website navigation to offer a better search experience to your users. Try to include an “About Us” page next to your home page because it is considered to be the most visited page of your website.

  10. Avoid Pop-up ads Stop using pop-up ads because it distracts the user attention. Put a prominent search box Search box is essential because it allows the user to perform searches if they can't find any item they are looking for. Starting from a web design company to PPC company all can follow the above mentioned steps to improve the bounce rate of their websites.

  11. PPC Ads Management Y8, Block - EP Sector V, Salt Lake Kolkata - 700091 INDIA Ph: +91-33-40200838 email : info@ppcadsmanagement.com

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