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1. What is digital marketing? Digital marketing is an excellent option for any business looking to take advantage of the Marketing resources available and succeed in an increasing digital world .digital marketing is a Wide variety of marketing tactics and technologies used to reach consumer online . Digital marketing is a crucial tool to grow a business you will explore what digital marketing is Why it is important and look at some digital strategies. Digital marketing is a marketing strategy to promote products and services online As we know that digital marketing industry is growing which brings more opportunities to professionals in this industry. Digital marketing sector is booming and expecting to business opportunities

2. •Benefits of digital marketing – •Cost efficient •Measurable •Targeted audience •Social media platforms Digital Marketing Categories •SEM (Search Engine Marketing) •SEO (Search Engine Optimization) •PPC (Pay-per-click) •SMM (Social Media Marketing) •Content Marketing •Email Marketing •Influencer / Affiliate Marketing •Viral Marketing •Radio Advertising •Television Advertising •Mobile Advertising 1. SEM SEM or Search Engine Marketing is generally considered to cover both PPC and SEO work. Bringing in traffic to your website via search engines is no

3. easy task, that’s why SEO and PPC work to look into bringing said traffic in through both paid and unpaid means. 2. SEO SEO, which stands for search engine optimization. SEO works to make your business optimised for search engines, like Google and Bing. It’s all about moving you up the search engine results page rankings to have better visibility for users searching for your website.

4. How it Works Through keyword research and ranking analysis, we determine how you fair against your competitors for keyword rankings. We then work on optimizing your website and the content on it for search engines, as well as building quality links both to and from your website, in order to allow your website to be crawled efficiently. Your content is crawled by search engine robots, or crawlers, to collate the data and index it in search engine archives. 3. PPC PPC, or Pay-per-click, is a form of advertising on search engines, like Google and Bing. It’s a way of moving to the top of search engine results pages by paid means. It’s called PPC because your ad account is charged every time one of your adverts is clicked.

5. 4. Social Media Marketing Social media marketing is the process of working on marketing through, you guessed it, social media. With social platform like Facebook, Twitter and Instagram (to name a few) ever growing, businesses online need to invest in social media marketing in order to grow their following and reach a whole new pool of potential customers. Dependent on your business type, there’s a social network out there for you. All businesses would do well to be on Facebook, but if you specialise in B2B, LinkedIn is the one for you. If you’re a ‘visual business’, then Instagram is the ideal. 5. Content Marketing This style of marketing is a little different than the previous ones we’ve mentioned. It’s not so much about directly marketing products and services to customers, but rather creating enriching and valuable content that enhances

6. Some of the biggest brands in the world will actively post blogs, images and videos relating to their business that are entertaining and informative too. 6. Email Marketing Another form of marketing is email marketing, and you’ve guessed it, it involves email. It’s a form of direct marketing which sends information, offers, blogs etc. directly to your mailing list’s inboxes.

7. 7. Influencer / Affiliate Marketing Both influencer and affiliate marketing utilise those in a position of ‘power’, usually social media influencers or industry experts etc. This is to assist you in marketing a product or service to their audience. It’s become more and more popular in recent t years, through sites like Instagram and YouTube, where companies will enlist a well- known influencer, to promote their products or services on their social pages or affiliate websites. 8. Viral Marketing You know those viral videos you see online? Well, some companies use those as a smart form of marketing. Whether it’s teaming up with a popular viral content creator, popular social media influencer or

8. promoting 9. Radio Advertising Whilst radio used to be solely based on radio waves, it’s now all digital. Which means, radio advertising now falls into the realm of digital marketing (welcome to the club radio!). Radio ads are a great way to get your business or brand heard, and it’s never been easier to do with digital advertising.

9. 10. Television Advertising Radio isn’t the only thing to move over to digital. There are loads of options for those that want to advertise on television without paying expensive ad slot costs on prime time TV. 11. Mobile Advertising Mobile advertising is something that spans across all forms of digital marketing we’ve mentioned above. Whether it’s or even mobile TV and radio

10. ads, every form of digital marketing we’ve mentioned can be transferred to mobile.