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Content Marketing

NorthPole Web Service is the best content marketing company in Mohali, we support brands in their strategy, production, deployment and content amplification. We create highly engaging content for your business.<br>http://northpolewebservice.com/

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Content Marketing

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  1. www.northpolewebservice.com

  2. DEFINITION “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” www.northpolewebservice.com

  3. Content Marketing is notnew… •Michelin tyres started to publish the famous Michelin guides for motorists in1900 •35,000 copies of the first edition were givenaway www.northpolewebservice.com

  4. Contemporary Content Marketing includes: •Newsletters and news feeds (RSS) •Videos •White Papers and Reports •E-books •Infographics •Casestudies •How-to guides •Question and answerarticles •Photographs •Blogs •Games & Apps www.northpolewebservice.com

  5. HOW TO DISTRIBUTE THE CONTENT  The trick is not only in the content generation (though this is important) but also in its distribution. Yes you can argue that exceptional content could go viral merely from your own website but it is far more difficult and takes far longer than if you adopt a pertinent distribution strategy to maximise exposure and get the mostfrom your potential audience.  Write your Article Remember to ensure your title is written in such way as to maximise interest, intrigue and awareness to your potentialaudience.  Post it on your Blog If your site doesn’t have a blog and you are unable to add one – create a personal one.  Post a link to your article on your Facebook Page If you don’t have a Facebook page – getone.  Post link to your article on Twitter Tweet the link 3-4 times at different times of the day with different related text to ensure your full audience sees the message. Again, if you don’t have Twitter – get it.  Re-tweet the article from any relevant Twitter profiles youhave Have you got a personal Twitter profile or other company accounts? Don’t be ashamed to re-tweet your article fromthem. www.northpolewebservice.com

  6.  Share a link to the article on other Social NetworkSites It is not all about Facebook and Twitter. LinkedIn, Google+ and Squidoo are also good places to post yourarticle.  Blog Syndication Syndicate your blog so it can be subscribed to and sharedon other websites throughfeeds.  Submit your article to various Social Bookmarking sites Sites such as Diggo, StumbleUpon, Reddit, Buzzfeed and Delicious allow users to “vote” on your content, boosting its sharing capabilities. Encourage your followers and friendsvia social media to bookmark and share yourcontent.  Guest Blogging If your article doesn’t suit your site at present; look in toguest blogging opportunities to improve your back linkprofile. Myblogguest.com is a good place to start.  Guest Posts Struggling for content occasionally? Encourage guestposts from other blogs which you can post on to yoursite. www.northpolewebservice.com

  7. ContentStrategy: Turningstrangersintocustomersandpromotersofyourbusiness www.northpolewebservice.com

  8. www.northpolewebservice.com

  9. MAP AUDIENCE TO CONTENT Your FUNNEL Your EFFORTS Your BUYER Focus on PROBLEMS • Industry-focused content AWARENESS REALIZES PAIN Focus on SOULTIONS • Help educate & evaluate INTEREST SEEKS TO RELIEVE INVESTIGATES OPTIONS Focus on FIT • Illuminate your product CONSIDERATION COMMITS TO SOLUTION Focus on VALIDATION • Simple and easy to close PURCHASE Focus on DELIGHT • Support & educate more RE-PURCHASE VALIDATES DECISION www.northpolewebservice.com

  10. OPTIMIZE TO OBJECTIVE Lead Generation Plugins: Optin Monster Sumome Hellobar Optimizely Visual Website Optimizer www.northpolewebservice.com

  11. TAKE-AWAYS Develop a Business Process (starts with “why”) Content is an expense until it converts to value Repurpose and Reuse Know Your Audience Consistency (it’s hard work – be persistent) Test, Measure, Repeat www.northpolewebservice.com

  12. Contact us:- To find out more or how we can help you better Address:- C-127 ,2ndFloor, Ozi gym Building , Phase 8, Industrial Area, Mohali, 160055 Phone no:- (+91) 8872155107, 9779127768, 8360890672 Email:- npolewebservice@gmail.com www.northpolewebservice.com

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