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Reimagining Social Life in the Digital Age

Explore how networked individuals are reshaping social interactions in a digital world. Discover the shift from industrial age information scarcity to the abundant and participatory Information Age. Analyze the evolution of media ecology and its impact on social networks. Learn how technology has enabled networked individualism and transformed societal structures.

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Reimagining Social Life in the Digital Age

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  1. NETWORKED INDIVIDUALSHow they are reshaping social life and learning environmentsLee RainieDirector – Pew Internet ProjectUniversity of Connecticut Libraries Spring Forum4.14.10

  2. New information ecosystem: Thenand Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

  3. The internet is the change agent Thenand now 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2010 75% of adults use internet 62% with broadband at home 80% own a cell phone 53% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage

  4. Media ecology – then (industrial age) Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

  5. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Ubiquitous computing ageCloud computing“Internet of things” Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  6. 37% of adults own DVRs – up from 3% in 2002 Media ecology – now (information age) 48% of adults own laptops – up from 30% in 2006 Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle 37% of adults own game consoles 18% of adults own personal gaming devices 43% of adults own MP3 players – up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  7. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle … and this all affects social networks1) their composition2) the way people use them3) their importance4) the way associations can play a part in them Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  8. The turn by people from groups to social networks = a new social operating system Behold the idea of networked individualismBarry Wellman – University of Toronto

  9. Technology has helped people change their networks • Bigger • Looser • More segmented • More layered = • More liberated • More work • More important as sources of support and information, filters, curators, audience

  10. Big societal forces pushing us toward networked individualism • Affluence and affordable technology • Expanding consumer options • Income and wealth volatility • Job security and longevity • Rise of free agency and freelancing • Changes in family composition, roles, responsibilities • Trends towards management of retirement and health care • Rise of DIY politics and religion

  11. 9 ways the inform and influence ecosystem has changed in the digital age and pushed along networked individualism

  12. Information ecosystem change – 1 Volume of information grows

  13. Information ecosystem change – 2 The variety of info sources increases and democratizes and the visibilityof new creators is enhanced in the age of “social media.”

  14. Social networking 57% of online adults use social network sites 73% of online teens use them

  15. Picture sharing ~50% of online adults post pictures online ~70% of online teens do that

  16. Posting comments on websites/blogs 26% of adults post comments on sites

  17. Twitter 19% of adults use Twitter or other status update methods 8% of teens use them

  18. Blogs 11% of online adults keep blogs 14% of online teens keep them >40% of internet users read blogs

  19. Information ecosystem change – 3 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

  20. Information ecosystem change – 4 Velocity of information increases and smart mobs emerge 84% of online adults are in a group with online presence ~50% belong to listservs or regular group emails ~40% get email or text alerts

  21. Information ecosystem change – 5 Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places people are

  22. Information ecosystem change – 6 1) Augmented Reality The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  23. Information ecosystem change – 6 2) Mirror Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  24. Information ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” ~40% of online adults get RSS feeds ~35% customize webpages

  25. Information ecosystem change – 8 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself 31% of online adults rated person, product, service

  26. Information ecosystem change – 9 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.

  27. Networked Individuals … have a different … • Sense of information availability – it’s ambient and “I control the playlist” • Sense of time – it’s oriented around “continuous partial attention” and then intense digging • Sense of community and connection – it’s about “absent presence” as much as its about “membership” • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

  28. The dark sides of networked individualism? • Tech-induced isolation • Tech-induced distractions – danger and diversions • Loss of privacy • Social balkanization and intensifying extremism • Failures of “information markets” • New tools for bad people and bad groups

  29. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities ----------------------------- • Diversity makes a difference – you creating “bridging” and “bonding” social capital • Size of network makes a difference – you add to people’s deposits of social capital

  30. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500

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