Definition • Motivator • promoter of an action • to full fill a want or need
Motivators • Relaxation • Enjoyment and relaxation at places involving the sun, beautiful scenery, warm oceans, skiing, golf, etc • Environmental • Desire to experience different landscapes, view wildlife, enjoy outdoor recreation • Photos safaris, diving a coral reef, ecotourism
Motivators cont. • Cultural • Desire to explore art, folklore, history, food, religion, language, drama etc of different people • Business/Professional • Business conventions, workshops, trade shows • Meetings with business partners, suppliers and customers
Motivators cont. • Adventure • Desire for exhilaration, risk, challenge and exploration • Participation in something ‘completely’ different • Social & Family • Visit family or relatives • Desire to cultivate new relationships • Social interactions
Motivators cont. • Specialty Travel • ‘Once in a life-time’ types of travel (e.g. Olympics, religious pilgrimages and health treatments)
Travel Motives of Canadian Tourists Being together as a family Feel at home, away from home Visit family & friends Warm climate Have fun and be entertained See maximum in time available Lakes & streams Meet people with similar interests Go to places where one feels safe Predictable weather
Wanderlust Definition – tourist who visits more than one destination and are actively seeking cultural experiences Motivators • Curiosity about other cultures • Wish to learn about them • To participate in and enjoy a different culture • Have an interest in and sensitivity towards the culture they visit; though not always understanding it.
Sunlust Definition – tourists that tend to visit one destination which is chosen for its physical character (e.g. sun, beach, water sports) Motivators Recreation, relaxation & entertainment A more passive recipient of cultural experiences and tends to expect culturally familiar forms of entertainment Does not seek learning experiences Simply looking for an opportunity to relieve stress of daily life