Search Engine Optimization. By: Carrie Sun, Jennifer Ouch, Yuting Hao. # 1!!!!!!!!!!. G oogle. WHAT IS IT?. Ranking Try to be within the first 10 of listing More visible to customers More search traffics Leads to more profit Key marketing tool.
By: Carrie Sun, Jennifer Ouch, YutingHao
Pick target keywords:
Each page in your website will have different target keywords that reflect the page’s content.
The keywords always should be two or more words long.
Make sure keywords appear in the crucial location on your web page. The page’s HTML title tag is most important.
Create relevant content:
Use HTML text on your page whenever possible
Be sure HTML text is “visible”
Consider expand your text reference
Build inbound links
Every major search engine uses link analysis as part of its ranking algorithm.
links help improve how well your pages perform in link analysis systems.
Submit your key pages
it's good to submit the top two or three pages that best summarize your web site.
Submit manually so that you can see if there are any problems reported
Be patient, it can take up to one month or two month for your “non-submitted” pages to appear in a search engine.
Verify and maintain your listing:
Monitor your listing every week or two once your pages are listed in a search engine.
Resubmit your site any time you make significant change to ensure your site content is kept current.
while search engines are a primary way people look for web sites, they are not the only way.
word-of-mouth, traditional advertising, traditional media, blog posts, web directories, and links from other sites.
Don't obsess over your ranking.