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Search Engine Optimization - PowerPoint PPT Presentation

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Search Engine Optimization. By: Carrie Sun, Jennifer Ouch, Yuting Hao. # 1!!!!!!!!!!. G oogle. WHAT IS IT?. Ranking Try to be within the first 10 of listing More visible to customers More search traffics Leads to more profit Key marketing tool.

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Search Engine Optimization

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search engine optimization

Search Engine Optimization

By: Carrie Sun, Jennifer Ouch, YutingHao

what is it
  • Ranking
    • Try to be within the first 10 of listing
    • More visible to customers
    • More search traffics
    • Leads to more profit
  • Key marketing tool
  • It is the combined art and science of having a particular URL listed near the top of search engine results
how search engine rank web pages
How search engine rank web pages
  • Location/Frequency method:
    • Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.
    • Frequency is the other major factor in how search engine determine relevancy
  • Spice in the recipe:
  • Search engines add spice to Location/Frequency method, that’s one reason that why the same search on different engines produce different results.
  • Off the page factor:
  • Some webmasters constantly rewrite their web pages in an attempt to gain better rankings. All the major search engines use “Off the page” ranking criteria.
what else
What Else?
  • Process
    • Keyword Mining
    • Page Optimization
    • Directory Submissions
    • Link Building
    • Reporting
  • Three criteria
    • the title of a page
    • the text
    • the link text
improving search engine results by utilizing different techniques
  • INeedHits
    • a Boost package:
      • 7days Google listing guaranteed
      • 5 unique, guaranteed directory listings every month
different types of search engines
  • Human-Powered Directories
    • Based on human for listing
    • Categorize based on subject
    • - Ex) LookSmart
      • - Electronic “Yellow pages”
      • - WiseNut
  • Crawler-Based Search Engines
    • They create theirs listings automatically
    • the rate of occurrences of the keywords
    • Ex) Google
  • Hybrid Search Engines:
    • Combination of Crawler- based and human-power
    • Ex) MSN is more likely to present human-powered listings from Looksmart
search engine optimization 1
Search Engine optimization(1)

Pick target keywords:

Each page in your website will have different target keywords that reflect the page’s content.

The keywords always should be two or more words long.

Position keywords:

Make sure keywords appear in the crucial location on your web page. The page’s HTML title tag is most important.

Create relevant content:

Use HTML text on your page whenever possible

Be sure HTML text is “visible”

Consider expand your text reference

search engine optimization 2
Search Engine optimization(2)

Build inbound links

Every major search engine uses link analysis as part of its ranking algorithm.

links help improve how well your pages perform in link analysis systems.

Submit your key pages

it's good to submit the top two or three pages that best summarize your web site.

Submit manually so that you can see if there are any problems reported

Be patient, it can take up to one month or two month for your “non-submitted” pages to appear in a search engine.

search engine optimization 3
Search Engine optimization(3)

Verify and maintain your listing:

Monitor your listing every week or two once your pages are listed in a search engine.

Resubmit your site any time you make significant change to ensure your site content is kept current.

beyond the search engine
Beyond the search engine

while search engines are a primary way people look for web sites, they are not the only way.

word-of-mouth, traditional advertising, traditional media, blog posts, web directories, and links from other sites.

Don't obsess over your ranking.