spray by natalie dugger n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
“Spray” By: Natalie Dugger PowerPoint Presentation
Download Presentation
“Spray” By: Natalie Dugger

Loading in 2 Seconds...

play fullscreen
1 / 18

“Spray” By: Natalie Dugger - PowerPoint PPT Presentation


  • 97 Views
  • Uploaded on

“Spray” By: Natalie Dugger. Background Information. This ad was created by an Italian company, ENPA, which stands for Society for the Protection of Animals. It was first published in October 2009 in the ENPA newspaper. . What is the purpose of the ad? . What is the purpose of the ad?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '“Spray” By: Natalie Dugger' - vance


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
spray by natalie dugger
“Spray”

By: Natalie Dugger

background information
Background Information
  • This ad was created by an Italian company, ENPA, which stands for Society for the Protection of Animals.
  • It was first published in October 2009 in the ENPA newspaper.
what is the purpose of the ad1
What is the purpose of the ad?
  • The purpose of the ad is to prevent cosmetic testing on animals and the effects testing causes.
  • ENPA’s purpose is conveyed to the viewer through the picture of the puppy being used as a perfume bottle.
who is the intended audience1
Who is the intended audience?
  • The intended audience is people who are for protecting animal rights and people that use products that have been tested on animals.
  • ENPA created the ad to reach this audience and effectively prevent future cosmetic testing on animals.
what is the focal point of this ad1
What is the focal point of this ad?
  • Even though the woman is the largest part of the image, you are immediately drawn to the dog and the perfume coming from the dog’s mouth.
how does lighting affect the ad1
How does lighting affect the ad?
  • The woman’s pale skin, the white mist from the perfume, and the pale hand holding the dog contrasts with the dark background to draw the viewer’s attention to the dog abused by cosmetic testing.
logos
Logos
  • The logic in the ad is that cosmetic testing on animals is harmful and should be stopped. The longer is goes unstopped, the more harmful it becomes for the animals involved.
pathos
Pathos
  • While the woman’s expression is very neutral, the dog portrays fear and hurt. His emotions provoke sympathy from the audience, persuading them to fight against cosmetic testing.
is the ad effective1
Is the ad effective?
  • The ad is not as effective as it could be if the puppy’s face showed more pain/hurt. In fact, some viewers have even suggested the ad to be humorous.
works cited
Works Cited
  • Lowe Pirella Fronzoni Ente Nazionale Protezione Animali. ENPA, September 2009. Web. 12 October 2012.