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Overview of the Caribbean Tourism Sector: Managing Tourism Resources. Mercedes Silva Sustainable Tourism Specialist Adaptation to Climate Change in the Caribbean Tourism Sector Workshop Grenada, May 27 th , 2002. CTO Membership. Caribbean Map. CTO Caribbean Sub-Regions.

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slide1

Overview of the Caribbean Tourism Sector:

Managing Tourism Resources

Mercedes Silva

Sustainable Tourism Specialist

Adaptation to Climate Change in the Caribbean

Tourism Sector Workshop

Grenada, May 27th, 2002

cto membership
CTO Membership

Caribbean Map

slide3

CTO Caribbean Sub-Regions

      • OECS Countries Dutch West Indies
      • Anguilla Aruba
      • Antigua & Barbuda* Bonaire
      • British Virgin Islands Curacao
      • Dominica* Saba
      • Grenada * St Eustatius
      • Montserrat* St Marteen
      • St Kitts and Nevis*
      • St. Lucia * French West Indies
      • St Vincent and the Grenadines* Guadeloupe
  • Martinique
  • Other CARICOMHispanic Caribbean
      • The Bahamas Cuba
      • Barbados Dominican Republic
      • Belize Mexico: Cancun / Cozumel
      • Guyana Venezuela
      • Jamaica
      • Trinidad and Tobago US Caribbean
      • Haiti Puerto Rico
      • Suriname US Virgin Islands
  • Other Commonwealth Bermuda
  • Cayman Islands
  • Turks and Caicos Islands * CARICOM
benefits of tourism

Foreign Exchange

  • Government Revenue
  • Investment
Benefits of Tourism
  • Job Creation
  • Linkages to Other Sectors
  • Socio-Cultural Development
employment in tourism industry
Employment in Tourism Industry

CTO conservatively estimates that more than 900 thousand persons are directly or indirectly employed in the tourism industry (300 thousand in the accommodation sector)

importance of tourism to caribbean economies
Importance of Tourism to Caribbean Economies

Visitor Expenditure as a Percentage of GDP

Anguilla - 75%

Cayman Islands - 60%

St. Lucia - 55%

Antigua & Barbuda - 49%

Aruba - 41%

Barbados - 36%

St. Kitts & Nevis - 31%

Grenada - 28%

St. Vincent & G’dines - 28%

Jamaica - 25%

slide9

International & Caribbean Tourist Arrivals

  • Growth Performance 1987-2000

CARIBBEAN

WORLD

slide10

International & Caribbean

  • Cruise Bed Days
  • Growth Performance 1991-2000

MEDITERRANEAN

WORLD

CARIBBEAN

slide16

Average Annual Growth in Arrivals to the Caribbean

from Europe and by Sub Region 1993-2000 P

challenges to caribbean tourism
Challenges to Caribbean Tourism
  • Diminished economic growth in many of our source market
  • Reduced profitability of airlines
  • More countries seriously adopting tourism as a viable development option
  • Increased leisure travel options within our major markets
  • Changing Consumer Patterns
  • Changing distribution systems
challenges to caribbean tourism climate change issues
Challenges to Caribbean TourismClimate Change Issues
  • Sea Level Rise:

most tourism facilities are located in coastal areas

  • Global Temperature:

warmer winters in northern markets / changes in tourism seasons.

warmer summers in the region / less attractive for tourists.

  • Precipitation Patterns
  • Hurricanes

lost of infrastructure

affect region image as a safe destination

today s changing consumer new standards of expectation
Today’s Changing ConsumerNew Standards of Expectation
  • less likely to be satisfied with sun, sea & sand alone
  • more knowledgeable & independent
  • more environmentally conscious
  • more security-concerned
  • more likely to travel in family/groups
challenges after september 11th
Challenges After September 11th
  • Safety and security the primary concern of travelers both in terms of Air travel and safety at the destination
  • Shorter booking window, reduced from three months to as much as four weeks
  • Economic downturn..increased un-employment
growing competition product
Growing Competition - Product
  • higher levels of service outside Caribbean
  • freer cross-border travel (notably Europe)
  • huge growth in cruise ship inventory and cruising destination
  • better scheduled airlift to other regions
  • Lack of investment and innovation in product development in the region
towards the future
Towards the Future
  • The Caribbean is perceived as a safe destination in comparison to its major competitors in the middle east and Asia.
  • Declines in September estimated at 19% are leveling off and showing positive signals of recovery.
  • Preliminary estimates suggest that arrivals to the region in 2001, declined by 2% compared to 2000
  • Greater effort in marketing & research
towards the future sustainable tourism approach
Towards the FutureSustainable Tourism Approach
  • Efforts being made towards Sustainable tourism initiatives inclusive of improved product & human resource development

Natural Resource Protection

Carrying Capacity Assessments

Environmental and Financial Feasibility

Disaster Mitigation

Research and Education

projected growth in world caribbean tourism
Projected Growth in World & Caribbean Tourism

ave. annual

1995 2000 2010 % ch.

Caribbean 14.7 20.3 28.4 4.6

World 567.0 698.8 937.0 3.6

% share 2.6% 2.9% 3.0%

millions

slide27

Mercedes Silva

Sustainable Tourism Specialist

msilva@caribtourism.com

www.onecaribbean.org

www.doitcaribbean.com

Adaptation to Climate Change in the Caribbean

Tourism Sector Workshop

Grenada, May 27th, 2002