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Thinking on Writing: Digital Writing and Innovation

Thinking on Writing: Digital Writing and Innovation. Jim Marggraff Chairman and Founder 12/6/11. Overview. How to think about future advancements? models: real-time / non real-time communication; self & others h istory: oral society  literate society

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Thinking on Writing: Digital Writing and Innovation

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  1. Thinking on Writing: Digital Writing and Innovation Jim Marggraff Chairman and Founder 12/6/11

  2. Overview • How to think about future advancements? • models: real-time / non real-time communication; self & others • history: oral society  literate society • future: literate society  ‘connected’ society • How to improve personal productivity and accelerate innovation? • enhance the capture, access, & sharing of writing and speech • use writing and speech to facilitate innovation • Recent developments in digital writing? • smartpens, tablet styli, note and writing apps • demo: pencasting, cloud connectivity, teaching, innovation

  3. Recent Developments in Digital Writing

  4. Trends in tablet-based digital writingiPad Notetaking Apps as of August 2011* ~27% of iPad users have purchased stylii** LS polling indicates low satisfaction with tablet note-taking apps Reasons cited: palm-rejection issues, low resolution, latency, parallax * www.xyologic.com ** PCWorld Survey

  5. How does digital writing work?

  6. How should we think about future advancements? Look to history: shift from Oral society to Literate society Illiterate (oral) subjects** presented with 4 objects, and asked to group 3 similar items: * “Orality and Literacy: The Technologizing of the Word”, Walter J. Ong, 2002 ** Subjects were illiterate (oral) persons in remote Uzbekistan and Kirghizia, 1931-32 • Response of illiterate (oral) 25 year old subject: “They’re all alike. The saw will saw the log and the hatchet will chop it into small pieces. If one of these has to go, I’d throw out the hatchet. It doesn’t do as good a job as a saw.” • Told that the saw, hammer, and hatchet are all tools, still discounts ‘categorical class’ and persists in ‘situational thinking’ “Yes, but even if we have tools, we still need wood – otherwise we can’t build anything.”

  7. Oral society  Literate societyLiterate society  …more ‘connected’ society * Currently simple syntax & semantics: commands, parameters, “prompt & believe Future includes smartnotes, mutual disambiguation, context and personalization “Writing restructures consciousness” Walter Ong • What does digital-writing with audio and pencasting do? • Consider an oral society “understanding” what it means to be literate… • Consider today’s literate society’s ability to understand what’s next… • Will continue to be based on R, W, S, L… …pending BMI, implants • Digital writing and digital speech are growing in importance and will become ubiquitous • We will see expanded and enhanced services around digital writing and speech: SearchWriting: Vision Objects Speech: Nuance Transcription “ “ “ “ Dialogue & ActionWriting: Livescribe* Speech: Siri

  8. How can digital writing improve productivity & innovation?Occupations of ~1 million smartpen owners 12 occupations comprise 90% of users Smartpen Users by Occupation

  9. How can digital writing improve productivity & innovation? Uses – business productivity, communication, learning “What is your primary use for your smartpen?” Learning 29% Business 44% Either 27% Most frequent words used in response to above question in Buyer Survey 7, 3/11 #1 Word: Note(s) Count : 3,467 #2 Word: Meeting(s) Count: 2,126

  10. Accelerating Innovation with Solo Pencast BrainstormingVoice-annotated solo brainstorming session • Self-documenting (re-animate with audio) • Facilitates non-linear thinking • Emotionally energizing to create • Advances meta – • cognition of • thought patterns • Great for patent capture, designing, freeform thinking, and innovation Static Solo-Brainstorm Notes Pencast Solo-Brainstorm Notes

  11. Review • How to think about future advancements? • models: real-time / non real-time communication; self & others • history: oral society  literate society • future: literate society  ‘connected’ society • How to improve personal productivity and accelerate innovation? • enhance the capture, access, & sharing of writing and speech • use writing and speech to facilitate innovation • Recent developments in digital writing? • smartpens, tablet styli, note and writing apps • demo: pencasting, cloud connectivity, teaching, innovation

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