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\nVisit Below Link, To Download This Course:\n\nhttps://www.tutorialsservice.net/product/bus-303-module-3-case-latest-trident/\n\nOr \nEmail us on\nSUPPORT@TUTORIALSSERVICE.NET\n\nBUS 303 Module 3 Case Latest-Trident\nBUS303\nBUS 303 Module 3 Case Latest-Trident\nModule 3 Case\nNEGATIVE COMMUNICATION\nCase Assignment\nNegative Communication\nIn Case 3, you are required to write two negative letters.\n

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bus 303 module 3 case latest trident


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BUS 303 Module 3 Case Latest-Trident


BUS 303 Module 3 Case Latest-Trident

Module 3 Case


Case Assignment

Negative Communication

In Case 3, you are required to write two negative letters.

On the TV show “The Apprentice,” Donald Trump seemed to relish announcing, “You’re fired” to losing

contestants. But most employers recoil from having to tell employees that they will be “downsized.” To

make a difficult job easier, managers sometimes use euphemisms and jargon to avoid bluntly announcing

that someone has been laid off. In fact, cutbacks have generated new words like “rightsizing” and “re-


Regardless of the language, an economic tailspin forces organizations to explain to laid-off employees

that what’s bad for them is best for the company. At eBay, 1,500 employees lost their jobs in a program of

“employee simplification.” At Yahoo the CEO explained layoffs as a way for the company to “become

more fit.”

No matter how you look at it, people are worried about losing their jobs, and those who remain are

worried about whether the company will stay in business.

experts differ on how to reveal possible

Experts differ on how to reveal possible workforce reductions. Should managers disclose the news

indirectly and quietly? Or should they use the direct approach and announce loudly that they are taking

forceful action to strengthen the organization in a dour economy? Some say that executives should use

bland language to minimize the public relations fallout from mass firings. Vague explanations and even

corporate jargon may be appropriate to reduce the negative effect on remaining employees and on

recruiting new employees when the economy rebounds. Opaque language and euphemisms may lessen

the impact of layoffs.

Part 1:

Your company has decided to lay off 10 percent of its workforce to maintain profitability. Although every

department has participated in cost-cutting measures, expenses continue to mount, and sales are not

where they should be. Your direct supervisor, Shirley Schmidt, has asked you to draft an email that goes

to the staff whose jobs are untouched by the layoffs. The goal is to assure key employees that

management is in control of the situation.

You need to emphasize that your company maintains a strong strategic vision, and that management is

convinced of the firm’s rosy future in the tech industry. Still, layoffs are necessary to make the company

more financially stable. Ever mindful of its people, your company is taking all possible measures to assist

those who have lost their jobs. These reductions will help make the firm stronger, says Schmidt.

In addressing remaining employees, your message should explain the bad news and strive to preserve

employee morale. Decide whether to use the direct or indirect approach. Apply as many concepts as

possible from the readings. After you’ve written the letter, write an essay describing how you used the

ideas from the readings.

Part 2:

One part of your company’s business (again, the same company in the Case Assignments 1 and 2) is

website design and hosting services. Your company values its clients and understands that the recession

has affected everyone. But lately you’ve realized that some clients are sapping your business’s already

stretched resources. One of your first patrons—Minnie MacElroy of Minnie’s Miniscule Miniatures—has

been a demanding client from the get-go. She asked for changes to the site design she had already

approved, forcing you to put in more hours than your quote covered. Once the site went live, Minnie

consistently badgered you to make other changes so often that you did them without charge just to get

her off your back. When payment of her monthly hosting fee started becoming erratic, you agreed to let

her slide until her business picked up. But now she’s six months delinquent.

despite repeated phone calls and several letters

Despite repeated phone calls and several letters asking her to make a payment, you have received

nothing. As a business owner, you understand how difficult it is to keep your doors open. You have had to

lay off your best Web designer and are now doing your own bookkeeping instead of paying for that

service. The contract MacElroy signed has a provision that if an account remains unpaid, your company

may opt to render the site nonfunctional. The contract also states that your company retains the copyright

on the design of any site it has created. While you are hesitant to lose any business in this economic

climate, you have decided that some clients are more trouble than they are worth, and that if MacElroy

doesn’t begin paying the money she owes you, you will exercise your option of closing her site.

Write a letter informing Minnie that you are closing down her site if she does not pay the money she owes

you. Should you fully explain that she has been a difficult customer, or should you rely on her lack of

payment as your reason for threatening to break the contract?

Address your letter to

Ms. Minnie MacElroy, 27694 Bay Point Lane, Bonita Springs, FL 34134. (Assignment derived from Dr.

Guffey’s Business Communication Newsletter)

In both letters, include a discussion to explain your approach in each case.

Submit your assignments by the module’s due date.

Assignment Expectations

Case Expectations

In the email and letter from Part 1 and Part 2, you are expected to apply the concepts on negative

communication to demonstrate your ability to communicate effectively in written forms. Please use proper

English. Sentences must be properly constructed and free of grammatical and typographical errors. No

citations are needed the written communication.

In your summary, you are expected to explain why and how you incorporated the principles you used in

writing your email and letter. Your explanation should make use of at least two sources from the required

readings. It should be analytical and sufficiently rigorous to demonstrate synthesis of the concepts. The

summary is to be prepared as an academic essay. Content should be clearly presented with a logical

flow. Formal citations are required, along with a formal bibliography.

Case General Expectations

in the case assignments students will assume

In the Case Assignments, students will assume the role of a Manager in Employee Communications at a

large service firm, such as a bank, or an advertising or consulting firm. Students will assume this role

throughout the Case Assignments and be challenged with different scenarios, requiring written and verbal


Formal citations and a bibliography are required unless otherwise stated.

Submit your assignments by the module’s due date.

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