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BELL… OR HOW TO MAKE CHINESE EAT CHEESE!!!. Fadoua EL BRIHI Arnaud LAURENT. AN INTERNATIONAL OVERVIEW. 2) BEL’S STRATEGIC FIELD OF ACTION. «  Bel specializes in developing and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all  ».

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Bell or how to make chinese eat cheese

BELL…

OR HOW TO MAKE CHINESE EAT CHEESE!!!

Fadoua EL BRIHI

Arnaud LAURENT



Bell or how to make chinese eat cheese

2) BEL’S STRATEGIC FIELD OF ACTION

« Bel specializes in developing

and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all »

Source: www.goupe-bel.com







Bell or how to make chinese eat cheese

BEL’S COMPETITIVE STRUCTURE

Level of protocol

Taste accessibility


Bell or how to make chinese eat cheese

BEL’S DIRECT COMPETITORS

Range of distribution

-

Price


Bell or how to make chinese eat cheese

CHINA AND THE CHEESE CULTURE

Population study: 30 chinese people/English speaking/20 -25 yearsolds, 10 being more than 25years old/November 2010


Bell or how to make chinese eat cheese

CHINA AND THE CHEESE CULTURE

Whatkind of cheese do youusuallyeat ?

Cheeseconsumption:

1 to 2 times /month