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Alcohol: The European Dimension

Alcohol: The European Dimension. Robert Madelin Director General Health and Consumer Protection European Commission. Scotland's Future Forum: Fresh Perspectives on Alcohol & Drugs Alcohol Industry Seminar Edinburgh, 7 February 2008. a European issue.

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Alcohol: The European Dimension

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  1. Alcohol:The European Dimension Robert Madelin Director General Health and Consumer Protection European Commission Scotland's Future Forum:Fresh Perspectives on Alcohol & DrugsAlcohol Industry Seminar Edinburgh, 7 February 2008

  2. a European issue consumption levels going down across Europe - but Europe still is region with highest alcohol consumption in the world 2/24

  3. a European issue from: P. Anderson, B. Baumberg: Alcohol in Europe, 2006 3/24

  4. a European issue consumption levels going down across Europe - but Europe still is region with highest alcohol consumption in the world moreover, decrease in consumption is levelling off 4/24

  5. a European issue from: P. Anderson, B. Baumberg: Alcohol in Europe, 2006 5/24

  6. a European issue consumption levels going down across Europe - but Europe still is region with highest alcohol consumption in the world moreover, decrease in consumption is levelling off most countries in EU face similar problems (“convergence of harm”): under-age drinking binge drinking drink-driving… 6/24

  7. binge drinking (15–16 year old students) UK:boys 26%girls 29% European School Survey Project on Alcohol and Other Drugs (ESPAD)(15–16 year old students) ESPAD Report 2003:Proportion of all students who reported “binge drinking” (> 5 drinks in a row) 3 times or more during the last 30 days 7/24

  8. drunk at age 13or younger UK:boys 36%girls 35% European School Survey Project on Alcohol and Other Drugs (ESPAD)(15–16 year old students) ESPAD Report 2003:Proportion of all students who have been drunk at the age of 13 or younger 8/24

  9. EU action on a key health determinant 7,5% of all ill health and early death in EU 195,000 premature deaths per yearin EU 60 acute or chronic diseases caused by excessive alcohol consumption up to 25% of male premature deaths and up to 10% of female premature deaths caused by excessive alcohol consumption 9/24

  10. Disease burden (DALYs, 2000) Developed Countries source: WHO(Report on Global Burden of Disease) number of Disability-Adjusted Life Years lost 10/24

  11. economic cost of alcoholin Europe total tangible costs – €125bn from: P. Anderson, B. Baumberg: Alcohol in Europe, 2006 11/24

  12. AlcoholCommunication 2006 goals: Protect young people, children and the unborn child Reduce injuries and deaths from alcohol-related road traffic accidents Prevent alcohol-related harm among adults and reduce the negative impact on the workplace Inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns Develop, support and maintain a common evidence base 12/24

  13. Eurobarometer survey(2007) citizens support action to address alcohol harm: 44% of EU citizens believe that public authorities have to intervene in order to protect individuals from alcohol related harm (UK: 39%) 77% (UK: 75%) agree to put warnings on alcohol bottles and adverts with the purpose to warn pregnant women and drivers of dangers of drinking alcohol 73% (UK: 74%) agree to lower blood alcohol level (0.2 g/l) for young and novice drivers 80% (UK: 82%): “random police alcohol checks would reduce alcohol consumption before driving” 87% (UK: 85%) agree that selling and serving alcohol to people under the age of 18 years should be banned 76% (UK: 71%) agree that alcohol advertising targeting young people should be banned 13/24

  14. the way forward strong push for action needed to take advantage of improving environment: action in broad range of areas action by great variety of stakeholders action at all levels, from local to global partnerships EU approach – two main alleys: cooperation with Member States: coordination of government-driven policies review national and regional alcohol policy development – dissemination of best practice stakeholder partnership approach: multi-stakeholder platform “European Alcohol and Health Forum” 14/24

  15. EuropeanAlcohol and Health Forum 15/24

  16. key elements Meaning Actors Coherence Relevance Roots Monitoring & Evaluation Vision 16/24

  17. EuropeanAlcohol and Health Forum 17/24

  18. EuropeanAlcohol and Health Forum overall objective: provide common platform for all interested stakeholders at EU level willing to step up actions aimed at reducing alcohol harm main areas to be addressed: under age drinking information on effect of harmful drinking responsible drinking/promote behavioural changes consumer information commercial communication 18/24

  19. European Alcohol andHealth Forum: participants consumer and health NGOs,medical professions advertisers, broadcasters, publishers, other media observers: WHO, EU Institutions, Member States, IOVW alcohol producers, wholesalers, retailers, caterers, insurers other Commission services European Alcohol and Health Forum 19/24

  20. European Alcohol andHealth Forum: eligibility umbrella organisations operating at a European level capable of playing active role in reducing alcohol-related harm in EU willing to engage in concrete and verifiable commitments organisations operating at national or sub-national level, or individual companies willing to engage in concrete and verifiable commitments European-level umbrella organisation or federation needs to be Forum member 50 Founding Members at Forum launch,54 at present 20/24

  21. European Alcohol and HealthForum: commitments members formally and publicly commit to concrete action commitments to reflect Forum members’ objectives and resources commitments to indicate level of relevant current activities as baseline members to devote increasing level of effort beyond baseline to commitments commitments to indicate measurable objectives all commitments feed into public data base 21/24

  22. European Alcohol and HealthForum: monitoring, evaluation commitments monitored + evaluated in transparent, participative and accountable way outside involvement in reviewing progress and outcomes (to create trust in process) monitoring and evaluation plan for each commitment in line with agreed monitoring guide reports on input, output and outcomes of commitments (publicly available) periodic Commission reports on Forum progress 22/24

  23. European Alcohol and HealthForum: commitments overview 75 commitments received so far main areas targeted: develop information and education programmes on the effect of harmful drinking (28) better cooperation/actions on responsible commercial communication and sales (26) develop information and education programmes on responsible patterns of consumption (19) main countries targeted: EU-level: 29 country level: United Kingdom: 17; France: 15; Germany: 15; Italy: 14; Netherlands: 14; Poland: 12; Sweden: 11 main target groups: young people (18-25): 15 (7 particularly on young women) under age drinkers: 5 23/24

  24. European Alcohol andHealth Forum: structure European Alcohol and Health Forum Science Group Plenary Session Open Forum Task Force on Marketing Communication Task Force onyouth-specific aspects of alcohol 24/24

  25. European strategy Implementing the Commission Communication European Alcohol and Health Forum Committee on National Policy and Action Health in other policies Science Group Plenary Session Open Forum Committee on Data Collection, Indicators and Definitions Task Force on Marketing Communication Task Force onyouth-specific aspects of alcohol 25/24

  26. outlook long-term objective: change attitudes towards irresponsible drinking across societies: being drunk should no longer be socially acceptable (similar to tobacco, where smoking seems to be less and less socially accepted) 26/24

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