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Chapter 4. Corporate Social Responsibility. “A business that makes nothing but money is a poor kind of business”. Henry Ford. Defining CSR. “The New Lemonade Stand…

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chapter 4

Chapter 4

Corporate Social Responsibility

defining csr
Defining CSR

“The New Lemonade Stand…

Consider that age-old icon of childhood endeavors: THE LEMONADE STAND. Within a CSR context, it’s as if today’s thirsty public wants much more than a cool, refreshing drink for a quarter. They’re demanding said beverage be made of juice squeezed from lemons not sprayed with insecticides toxic to the environment, prepared by persons of appropriate age in kitchen conditions which pose no hazard to those workers. It must be offered in biodegradable paper cups and sold at a price which generates a fair, livable wage to the workers – who, some might argue, are far too young to be toiling away making lemonade for profit anyway. It’s enough to drive young entrepreneurs…. straight back to the sandbox.”

defining csr1
Defining CSR

Corporate Social Responsibility (CSR)

  • The actions of an organization that are targeted towards the achievement of a social benefit over and above maximizing profits for its shareholders and meeting all its legal obligations.

The Instrumental Approach

  • The perspective that the only obligation of a corporation is to maximize profits for its shareholders in the provision of goods and services that meet the needs of their customers.

The Social Contract Approach

  • The perspective that a corporation has an obligation to society over and above the expectation of its shareholders.
the driving forces behind csr
The Driving Forces Behind CSR
  • Transparency
  • Knowledge
  • Sustainability
  • Globalization
  • The Failure of the Public Sector
the triple bottom line
The Triple Bottom Line
the triple bottom line1
The Triple Bottom Line

Coca-Cola’s 2004 Citizenship Report:

“Our Company has always endeavored to conduct business responsibly and ethically. We have long been committed to enriching the workplace, preserving and protecting the environment, and strengthening the communities where we operate. These objectives are all consistent with—indeed essential to—our principal goal of refreshing the marketplace with high-quality beverages.”

the csr bandwagon
The CSR Bandwagon

Ethical CSR

  • Organizations pursue a clearly defined sense of social conscience in managing their financial responsibilities to shareholders, their legal responsibilities to their local community and society as a whole, and their ethical responsibilities to ‘do the right thing’ for all their stakeholders.

Altruistic CSR

  • Organizations take a philanthropic approach by underwriting specific initiatives to “give back’ to the company’s local community or to designated national or international programs.

Strategic CSR

  • Philanthropic activities are targeted towards programs that will generate the most positive publicity or goodwill for the organization.