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Virtual Commissary Concept: Transforming Access to Benefits for Customers in Europe - 21st Century Agency Reach

The "DeCA Europe Downrange" initiative aims to establish a virtual commissary concept to provide convenience and access to commissary benefits to customers without nearby facilities. Starting with a pilot program in 2009 supporting limited APOs, this innovative approach uses the Military Postal System for product delivery. With a focus on customer satisfaction, the process includes order placement, replenishment, picking, packing, shipping, billing, and customer service. The platform offers commissary items at affordable prices, secure payment options, bill-to-ship capabilities, nutritional information, and cross-merchandising logic. This model, with its customer-centric approach and continuous improvement, will serve as a blueprint for future expansions.

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Virtual Commissary Concept: Transforming Access to Benefits for Customers in Europe - 21st Century Agency Reach

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  1. “DeCA Europe Downrange” Virtual Commissary Concept - Europe - Transforming the Commissary to bring the Benefit to you!

  2. “DeCA Europe Downrange” Goal is to come on line in 2009 • Start with a pilot program supporting limited APO’s • Uses the Military Postal System MPS to deliver the benefit • Not intended to replace AAFES • Begin with 500 line items • Expand as we refine the process • Bring the Agency into the 21st Century • Reach those customers w/o convenient access to existing commissary facilities

  3. “DeCA Europe Downrange” Virtual Commissary Process Customer WEB DeCA Europe Distribution Center Virtual Store Replenishment/Case orders Order Receipt Picking Packing Shipping Billing Bench Stock Fill Customer Service Cell MPS Customer Case Orders Satisfied Customer

  4. Customer’s Perspective • Commissary items at commissary prices • Offer payment options & security • Bill-to-ship-to functionality • Notification when product shipped • Items organized by category • Nutritional information • Cross-merchandising logic • Offers suggestions to other items • Future expansion • Allow 3rd party to order for service member deployed downrange

  5. Business Side • Customer pricing established at time of order • 12-hour window to cancel after customer completes order • Pick & complete order selection within 48 hours • Provide a Stock assortment which is fluid and changing based on customer demands • Serve as the model for future expansions

  6. “DeCA Europe Downrange”

  7. “DeCA Europe Downrange” Questions?

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