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IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR DOGS.) PowerPoint Presentation
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IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR DOGS.) - PowerPoint PPT Presentation


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IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR DOGS.) . Twitter: @ SpudHilton. CHRONICLE TRAVEL STAFF 2008. “ N # LM !”. CHRONICLE TRAVEL STAFF 2014. JOHN FLINN. TRAVEL EDITOR 2008. ME. TRAVEL EDITOR 2014. GOOD NEWS:

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Presentation Transcript
slide2

IT’S NOTYOU,IT’S MEDIA

(OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERYBEHIND BEER FOR DOGS.)

Twitter: @SpudHilton

slide4

“N#LM!”

CHRONICLE TRAVEL STAFF

2014

slide5

JOHN FLINN

TRAVEL EDITOR

2008

slide6

ME

TRAVEL EDITOR

2014

slide7

GOOD NEWS:

MORE WAYS TOTELL YOUR STORY

slide8

GOOD NEWS:

MORE WAYS TOTELL YOUR STORY

BAD NEWS:

IT’S NOT CLEARWHAT WORKS

slide9

NEW WORLD

MEDIAFACTS

slide14

EXPERIENCE

IS THE NEW

LUXURY

(EXPERIENCES PLAY BETTER ON NEW MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)

slide17

YOUTUBE1. QUICK, EASY (MAYBE TOO EASY)INTEGRATED ALREADY, YOU CANCREATE A CHANNEL. 2. IF YOU GET POPULAR, THEY PAY YOU.3. VIDEO STILL THE FASTEST GROWING PLATFORM ON PLANET EARTH.

slide18

INSTAGRAMVIDS + VINES1. ORGANIC, EASY, FREE.2. IT’S NOT ABOUT SHORTATTENTION SPAN(6 SECOND VID IS ACTUALLY12, 18, 24 SECONDS)

slide19

TWITTER1. HELPFUL TRUMPS SELLING(TRUE FOR ALL SOCIAL MEDIA)

2. DON’T OBSESS OVER FOLLOWERS

3. INTERACTIONS, BOTH GOOD AND BAD

slide20

FACEBOOK1. GOOD FOR A STATIC CALLINGCARD AND TO GET CUSTOMERS TO JOIN THE CONVERSATION.

2. TREATS USERS AS ADVERTISERS.CUTS OFF FOLLOWERS ANDMAKES YOU PAY FOR MORE.

slide22

PINTEREST“Facebook is the past, Twitter is the present and Pinterest is the future.”

USED FOR PLANNING

2. PLACE BOARDS: HELPFUL,BIGGER PICTURE

slide24

3 QUESTIONS

WHY DO YOU WANT TO TELL THE STORY? WHAT’S THE GOAL?

2. WHO’S THE AUDIENCE?

3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?

slide26

MAKE SURE

THERE’S A

MESSAGE

(WOULD YOUR NEIGHBORS CAREIF YOU TOLD THEM ABOUT IT?)

slide27

BE PART

OF THE

BIGGER

PICTURE

slide28

HOW

DOES IT

AFFECT

TRAVELERS?

slide31

QUIRKY

IS

CURRENCY

(BUT BRANDS AND DESTINATIONS ARE RELUCTANTTO EMPHASIZE THE ODD.)

slide34

LEARN

MANDARIN

slide35

TWITTER: @SPUDHILTON

YOUTUBE.COM/BADLATITUDETV

FACEBOOK.COM/BADLATITUDETV

SFGATE.COM/BADLATITUDE