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Navigating Today's Media Landscape

Explore the evolving world of media with tips on storytelling, leveraging social platforms, and why experience is the new luxury. Learn from industry experts and adapt to the changing landscape for success. Stay relevant and engage your audience effectively.

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Navigating Today's Media Landscape

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  1. IT’S NOTYOU,IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERYBEHIND BEER FOR DOGS.) Twitter: @SpudHilton

  2. CHRONICLE TRAVEL STAFF 2008

  3. “N#LM!” CHRONICLE TRAVEL STAFF 2014

  4. JOHN FLINN TRAVEL EDITOR 2008

  5. ME TRAVEL EDITOR 2014

  6. GOOD NEWS: MORE WAYS TOTELL YOUR STORY

  7. GOOD NEWS: MORE WAYS TOTELL YOUR STORY BAD NEWS: IT’S NOT CLEARWHAT WORKS

  8. NEW WORLD MEDIAFACTS

  9. SELF PUBLISHINGALSO MEANS THERE’S SELF ADVERTISING

  10. CONTENTFOR PUBLIC CONSUMPTION(NOT JUST FRIENDS & FAMILY)IS PUBLISHING

  11. STORYTELLINGHAS CHANGED

  12. EXPERIENCE IS THE NEW LUXURY (EXPERIENCES PLAY BETTER ON NEW MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)

  13. La Concha Resort, Puerto Rico

  14. “N#LM!”

  15. YOUTUBE1. QUICK, EASY (MAYBE TOO EASY)INTEGRATED ALREADY, YOU CANCREATE A CHANNEL. 2. IF YOU GET POPULAR, THEY PAY YOU.3. VIDEO STILL THE FASTEST GROWING PLATFORM ON PLANET EARTH.

  16. INSTAGRAMVIDS + VINES1. ORGANIC, EASY, FREE.2. IT’S NOT ABOUT SHORTATTENTION SPAN(6 SECOND VID IS ACTUALLY12, 18, 24 SECONDS)

  17. TWITTER1. HELPFUL TRUMPS SELLING(TRUE FOR ALL SOCIAL MEDIA) 2. DON’T OBSESS OVER FOLLOWERS 3. INTERACTIONS, BOTH GOOD AND BAD

  18. FACEBOOK1. GOOD FOR A STATIC CALLINGCARD AND TO GET CUSTOMERS TO JOIN THE CONVERSATION. 2. TREATS USERS AS ADVERTISERS.CUTS OFF FOLLOWERS ANDMAKES YOU PAY FOR MORE.

  19. “The Problem with Facebook” by VERITASIUM on YouTube

  20. PINTEREST“Facebook is the past, Twitter is the present and Pinterest is the future.” USED FOR PLANNING 2. PLACE BOARDS: HELPFUL,BIGGER PICTURE

  21. 3 QUESTIONS WHY DO YOU WANT TO TELL THE STORY? WHAT’S THE GOAL? 2. WHO’S THE AUDIENCE? 3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?

  22. TIPS FOR BEING RELEVANT WITH MEDIA

  23. MAKE SURE THERE’S A MESSAGE (WOULD YOUR NEIGHBORS CAREIF YOU TOLD THEM ABOUT IT?)

  24. BE PART OF THE BIGGER PICTURE

  25. HOW DOES IT AFFECT TRAVELERS?

  26. LOOK AT HOWOTHERS AREDOING IT

  27. Skift.com

  28. QUIRKY IS CURRENCY (BUT BRANDS AND DESTINATIONS ARE RELUCTANTTO EMPHASIZE THE ODD.)

  29. The Vancouver Sun

  30. LEARN MANDARIN

  31. TWITTER: @SPUDHILTON YOUTUBE.COM/BADLATITUDETV FACEBOOK.COM/BADLATITUDETV SFGATE.COM/BADLATITUDE

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