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Social media

Social media. A guide to best practice 2014. What we will cover today. Twitter Facebook Other social media platforms Blogs Photos & videos What to post Linking together. The social media revolution. @ StJohnWales. Why use social media?. Friend recommendations Create a community

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Social media

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  1. Social media A guide to best practice 2014

  2. What we will cover today • Twitter • Facebook • Other social media platforms • Blogs • Photos & videos • What to post • Linking together

  3. The social media revolution

  4. @StJohnWales

  5. Why use social media? • Friend recommendations • Create a community • Gateway to the organisation • Services will find customers

  6. Basic rules • Adhere to St John Wales’ social media policy • Keep it simple • Interact • Joined up approach

  7. Where to find your community • Twitter • Facebook • Pinterest • LinkedIn • Instagram • YouTube • MySpace • Snap Chat • Google+

  8. Discuss • What are the best examples you’ve seen of companies communicating online?

  9. Twitter • Get the basics right • Hashtags, RTs, MTs and #FFs • Increase your followers (Exercise – who do we want to follow us?) • Put your Twitter link on everything EG email signatures, website • Engage • Competitions

  10. Facebook • Get the basics right • Increase your likes • Adverts • Competitions

  11. Other platforms • LinkedIn • Pinterest • Google+ • MySpace • Instagram • Whats App • Snap Chat • Flickr • YouTube

  12. What should I say? • Be consistent • Friendly, human. But business-like • Keep it simple, avoid jargon • Quality vs. Quantity • Think, ‘Why would I pass this on?’ • Scheduled tweets • When to post?

  13. Linking together • Management – Hootsuite, Tweetdeck • Ensure all social media is uniform and matches your website • Link social networks together as much as possible, but different platforms need slightly tailored messages

  14. When social media goes wrong

  15. Responding to criticism • Keep communicating • Be honest • Apologise

  16. Coffee break See you five minutes

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