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Reverse & Remove Graffiti Campaign by Max van der Heijden, Wim Dekker, Rick van de Laar

This innovative campaign by Max van der Heijden, Wim Dekker, and Rick van de Laar focuses on reverse graffiti to combat urban vandalism. The concept is aimed at raising awareness through creative means and engaging the audience in a unique way. The campaign encompasses posters, a website, and demonstrations of reverse graffiti as an eco-friendly alternative for graffiti removal. The strategic communication concept emphasizes the dual message of environmental consciousness and urban beautification. The expected response includes increased community involvement and positive feedback.

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Reverse & Remove Graffiti Campaign by Max van der Heijden, Wim Dekker, Rick van de Laar

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Presentation Transcript

  1. Reverse & Remove Graffiti campagne Max van der Heijden Wim DekkerRick van de Laar

  2. Concept • Zender • Doelgroep • Boodschap • Communicatieconcept • Verwachte response • Samenhang media

  3. Reverse graffiti • Wat is dit? • Reverse • Remove • Verwachte response

  4. Poster

  5. Website

  6. Voorbeeld

  7. Website

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