E-marketing for Tourism and Hospitality (Course Introduction)
Overall Aim of Course: On successful completion of this subject students should be able to: • Defining E-marketing. • Recognizing the benefits of doing e-marketing • Understanding the digital marketing strategy. • Understanding E-marketing Methods. • Defining E-Tourism. • Understanding the future trends for E-Tourism services.
Knowledge and Understanding: On successful completion of this module the students will be able to: Defining E-Marketing, E-marketing mix, E-marketing techniques, E-Tourism, Benefits of E-Tourism and Trends and future applications of ICT in Tourism.
Intellectual Skills • Recognize E-Commerce & Applying the Online Marketing techniques. • Plan and implement tourism marketing campaigns using digital marketing tools
Professional Skills On successful completion of this module the students will be able to: • Communicate clearly and fulfill the purpose and meets the needs of the tourists. • Analyze, evaluate, and apply relevant information from a variety of sources. • Give an example of successful of E-markting strategies in Travel Industry.
Course Outline 1- E-Commerce & E-Marketing. 2- Benefits of e-marketing. 3- E- marketing mix. 4- Consumer Shopping Behavior. 5- Digital media communication channels in e-marketing. 6- Definition and History of E-Tourism. 7- ICT usage in tourism. 8- Barriers of e-commerce for Tourism. 9- Trends and future applications of ICT in Tourism.
Course Materials Text Books: • Chaffey, D., Ellis-Chadwick, F., Johnston, K. & Mayer, R. (2006). Internet Marketing: Strategy, Implementation and Practice (3rd ed.). Harlow, UK:Pearson Education Limited. • Zeff, R. L., Aronson, B. (1999), Advertising on the Internet. 2nd ed. New York: Wiley Computer Publishing,pp 26-27. Handouts uploaded on the website Schedule & Material PUA Website (www.pua.edu.eg)
Research Paper Each student will complete a 10-15 page, typed in font 12 Times New Roman, double-spaced research paper that examines in detail a topic directly related to the E-markting . Each student must select a topic for his research paper and submit to the lecturer for approval. Each paper should be properly researched using secondary data sources (library, electronic etc.,) and be complete with proper citations and references.
Oral Presentations Each student will be expected to discuss his research paper (e.g., topic, methodology, results, and conclusions) in a 15 minute PowerPoint presentation to the class. (see course outline for dates) www.pua.edu.eg
Teaching Format lecturing on the class, Q&A, group discussion, presentations, case study, course report, Extra creditopportunities is entirely optional.
Examination multiple choice, true-false, sentence completion, listing, short essay questions. Quizzes will be unannounced
Course Grading Two mid-semester evaluation 20 Class activities & Presentation 20 Attendance 10 Final written exam 50 Total 100
Grading Polices Missed exams: No student will be excused from taking an exam. No Make up exam unless there is prior permission from the lecturer or a written medical excuse. students are responsible for making up the test before the next class. Late assignments: Assignments handed in after they are due will receive a maximum of half-credit. Spelling, punctuation, and grammar (SPG): At least 10% of your grade will be based on (SPG).
Make-up Work When absence from class is necessary, students are responsible for all content that is covered, for announcements made in their absence, for making up all assignments. These assignments must be submitted within one week after return.
Attendance • Absence (excused or unexcused) should not • exceed 25% of classes. - Students exceeding 25% absence in a given course are denied from completing the course and receive a (DN) grade (0.00%) on their official transcripts.
Ground Rules No Cell Phone Allowed
Ground Rules No Late Entrance
Always check!!! • PUA Website (www.pua.edu.eg) • Notice Board