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Tourism & Hospitality Marketing

Tourism & Hospitality Marketing. Tamer Zakaria , HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational Institute. Lec.9. Distribution Channels. Outlines. Nature of Distribution Channels. Why Are Marketing Intermediaries Used?

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Tourism & Hospitality Marketing

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  1. Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational Institute

  2. Lec.9 Distribution Channels Tourism & Hospitality Marketing Tamer Zakaria

  3. Outlines • Nature of Distribution Channels. • Why Are Marketing Intermediaries Used? • Distribution Channel Functions. • Number of Channel Levels. • End User. • Marketing Intermediaries. • Travel Intermediaries. Tourism & Hospitality Marketing Tamer Zakaria

  4. Nature of Distribution Channels • A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or business user. Tourism & Hospitality Marketing Tamer Zakaria

  5. Why Are Marketing Intermediaries Used? • The use of intermediaries depends on their greater efficiency in marketing the goods available to target markets. • Through their contacts, experience, specialization, and scale of operation, intermediaries normally offer more than a firm can on its own. Tourism & Hospitality Marketing Tamer Zakaria

  6. Distribution Channel Functions • Information. • Promotion. • Contact. • Matching. • Negotiation. • Physical distribution. • Financing. • Risk taking. Tourism & Hospitality Marketing Tamer Zakaria

  7. Number of Channel Levels • Producer-------- ---------------------------------------------------------- Consumer • Producer-------- -----------------------------------Retailer-----------Consumer • Producer -----------Wholesaler-------------Retailer-----------Consumer • Producer-----Wholesaler----Jobber----Retailer-----------Consumer Tourism & Hospitality Marketing Tamer Zakaria

  8. End User Tourism & Hospitality Marketing Tamer Zakaria

  9. Marketing Intermediaries • Travel agents. • Tour wholesalers. • Tour brokers. • Hotel representatives. • Motivational houses. • Junket reps. • National, state, and local tourist agencies. • Consortia and reservation systems. • Airlines. • Meeting planners. Tourism & Hospitality Marketing Tamer Zakaria

  10. Continued • Travel management companies. • Traffic department. Tourism & Hospitality Marketing Tamer Zakaria

  11. Travel Intermediaries A- Captive Intermediary • Administrators. • Secretaries. • Public relations department. • On-premises travel department. B- Commercial Intermediary • Retail travel agents. • Travel management companies. • Tour operator/retailers. • Tour operator/wholesalers. Tourism & Hospitality Marketing Tamer Zakaria

  12. Continued • Packagers. • Incentive travel company. • Convention movers. • Travel clubs. • Charter travel company. • On-line travel service providers. Tourism & Hospitality Marketing Tamer Zakaria

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