tourism hospitality marketing n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Tourism & Hospitality Marketing PowerPoint Presentation
Download Presentation
Tourism & Hospitality Marketing

Loading in 2 Seconds...

play fullscreen
1 / 12

Tourism & Hospitality Marketing - PowerPoint PPT Presentation


  • 187 Views
  • Uploaded on

Tourism & Hospitality Marketing. Tamer Zakaria , HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational Institute. Lec.9. Distribution Channels. Outlines. Nature of Distribution Channels. Why Are Marketing Intermediaries Used?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Tourism & Hospitality Marketing' - mandek


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
tourism hospitality marketing

Tourism & Hospitality Marketing

Tamer Zakaria, HR Consultant

Instructor of Hospitality Management

Faculty Member of the American Hotel & Lodging Educational Institute

lec 9
Lec.9

Distribution Channels

Tourism & Hospitality Marketing Tamer Zakaria

outlines
Outlines
  • Nature of Distribution Channels.
  • Why Are Marketing Intermediaries Used?
  • Distribution Channel Functions.
  • Number of Channel Levels.
  • End User.
  • Marketing Intermediaries.
  • Travel Intermediaries.

Tourism & Hospitality Marketing Tamer Zakaria

nature of distribution channels
Nature of Distribution Channels
  • A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or business user.

Tourism & Hospitality Marketing Tamer Zakaria

why are marketing intermediaries used
Why Are Marketing Intermediaries Used?
  • The use of intermediaries depends on their greater efficiency in marketing the goods available to target markets.
  • Through their contacts, experience, specialization, and scale of operation, intermediaries normally offer more than a firm can on its own.

Tourism & Hospitality Marketing Tamer Zakaria

distribution channel functions
Distribution Channel Functions
  • Information.
  • Promotion.
  • Contact.
  • Matching.
  • Negotiation.
  • Physical distribution.
  • Financing.
  • Risk taking.

Tourism & Hospitality Marketing Tamer Zakaria

number of channel levels
Number of Channel Levels
  • Producer-------- ---------------------------------------------------------- Consumer
  • Producer-------- -----------------------------------Retailer-----------Consumer
  • Producer -----------Wholesaler-------------Retailer-----------Consumer
  • Producer-----Wholesaler----Jobber----Retailer-----------Consumer

Tourism & Hospitality Marketing Tamer Zakaria

end user
End User

Tourism & Hospitality Marketing Tamer Zakaria

marketing intermediaries
Marketing Intermediaries
  • Travel agents.
  • Tour wholesalers.
  • Tour brokers.
  • Hotel representatives.
  • Motivational houses.
  • Junket reps.
  • National, state, and local tourist agencies.
  • Consortia and reservation systems.
  • Airlines.
  • Meeting planners.

Tourism & Hospitality Marketing Tamer Zakaria

continued
Continued
  • Travel management companies.
  • Traffic department.

Tourism & Hospitality Marketing Tamer Zakaria

travel intermediaries
Travel Intermediaries

A- Captive Intermediary

  • Administrators.
  • Secretaries.
  • Public relations department.
  • On-premises travel department.

B- Commercial Intermediary

  • Retail travel agents.
  • Travel management companies.
  • Tour operator/retailers.
  • Tour operator/wholesalers.

Tourism & Hospitality Marketing Tamer Zakaria

continued1
Continued
  • Packagers.
  • Incentive travel company.
  • Convention movers.
  • Travel clubs.
  • Charter travel company.
  • On-line travel service providers.

Tourism & Hospitality Marketing Tamer Zakaria