Indian Start-up Ecosystem Insights, Analysis and Gap

1. Indian Start-up Ecosystem: Insights, Analysis and Gap The national capital region, alongside other prominent startup hubs such as Bangalore, Hyderabad, etc. is aggressively making a mark on the start-up landscape. They are now giving stiff competition to other prominent global start-up hubs such as London, San Francisco, Shanghai, Singapore, etc. There are numerous factors that are driving the growth of start-ups in India · Massive Market: India is the most populous nation in the world. It is also 3rd largest economy, which naturally gives the country a natural advantage. The domestic market in India is large, vast, and multifaceted. 65% of the Indian population is aged less than 35, which further gives India a demographic advantage. · Govt. sponsored programs such as Start-up India and Digital India: Indian government under Modi is committed to transforming India into a robust start-up hub in the world. Various new accelerator programs, funding schemes, and training programs are conducted under the flagship of start-up India to help Indian entrepreneurs. Under Digital India, the country supports the digital transformation of various industries. · Growing Digital Connectivity: Indian start-up business is thriving on enhanced digital connectivity & penetration. India in the last decade has witnessed a boom in terms of internet and mobile penetration. Currently, the mobile penetration in India is ~ 1200 million while internet connection stands at around ~ 825 million.India is also home to the cheapest internet in the world (USD 0.09/ GB.). India’s growing digital bandwidth makes the country a suitable ground for the growth of fintech, edutech, healthtech, digital consumer, food delivery services, cloud kitchen, asset light business, etc. · Digital Transformation: In the wake of the recent pandemic, enterprises in India are aggressively implementing digital transformation. This is unlocking new business opportunities for start-ups in the country. · Drawing the attention of Foreign PE Players: India’s growing start-up features are high on the agenda of foreign investors. In FY 22, Indian start-ups raised around USD 23 billion of funding, as per government reports.

2. Category wise Insights into the Indian Start-up ecosystem · India is one of the fastest-growing digital economies in the world. In FY 21, the Total Procession Value (TPV) from payment gateway companies reached USD 241.5 billion. Payment gateway start-ups have clocked an aggregate revenue of USD 768 million (CAGR of 31.5% from FY 18 to FY 21.) · Indian fintech space is valued at USD 60 billion in FY 22. There are close to 2,500 start-ups active in the space. · Indian e-pharma reached a revenue of USD 564.9 million in FY 21, registering a CAGR growth of 85.7% between FY 18 to FY 21. There are close to 25–30 major start-ups working in the segment. · In FY 22, the Indian e-healthcare consulting practice market reached a size of USD 290 million, jumping by 139.2% in just 12 months. · In FY 22, the total number of OTT subscribers in India reached over 300 million. There are over 40 active OTT platforms in India, a steep rise in comparison to 2012 when there were just 2 platforms. Business Research & Advisory Services for Start-ups

3. There are plenty of opportunities for existing and new start-ups to grow and transform in the Indian market. However, India is also a competitive market. It is estimated that around 85–90% of the start-ups in India fail within 4–5 years. To succeed in their business, a start-up needs constant access to valuable insights, research, and data. Lack of data and research has been one of the reasons for many start-ups not performing well in the past. Market research and business research have been often overlooked by businesses, leading to poor decision makings. Many times start-ups do business research themselves, which again is inimical to their long- term growth, as that is generally not their core competencies. Ideally in the initial stages, start-ups should work with professional Business Research and Advisory consultancies. To bridge the gap, at India Watch we have a specific practice for start-ups. Our range of Business Research & Advisory Services includes: Industry Analysis: As a Business Research & Advisory Consultant we can offer tailor-made data & insights on industry size, growth forecast, key industry trends, etc. Consumer Surveys: As a Business Research & Advisory Consultant, we can conduct market research surveys for our clients. Pricing Strategy: The India Watch is a premier Business Research & Advisory focused on India and we have ample understanding of how to set the right pricing in a particular industry to capture large market shares. Growth Consulting: Our Business Research & Advisory services include specialized growth consulting comprising competitive intelligence, marketing plan formation, retail & distribution insights, financial planning, etc.

4. Data Advisory: Specialized data and information (economic/ market/ trade/ distribution, etc.) Content Consulting: Our Business Research & Advisory services also include powerful and data-rich content creations such as white papers, thematic reports, corporate deck, etc. For any required services, feel free to connect with us at info@theindiawatch.com. Follow Us: Facebook | Twitter | LinkedIn | Pinterest | Instagram Call Us: + 91–8197749919 Email Id: paritosh@theindiawatch.com