CITY OF CLEARWATERCommunications Survey 2004 Public Communications Department
400 RespondentsRandom Sampling AGE (26% is 60+)
GENDER 400 RespondentsRandom Sampling
VOTERS 400 RespondentsRandom Sampling
RACE 400 RespondentsRandom Sampling
LOCATION 400 RespondentsRandom Sampling
Interested in Keeping Informed89.7% Receive Good Information70.0% Values Cooperation & Dialogue67.5% Customer Service Oriented70.2% Redevelopment Communications57.5% Clearwater Feels …
TV News78.0% Daily Newspaper75.0% Weekly Newspaper17.5% Word of Mouth17.0% Radio13.0% C-VIEW 1512.0% C-NEWS Ad10.8% How Clearwater Receives Information
80.5%St. Petersburg Times 4.0%Tampa Tribune 3.5%Both 12.0%Neither Newspaper Usage
53.7% of Respondents Have Seen the C-NEWS Ad Of these, Residents Read C-NEWS Almost Always/Often 63.5% Sometimes 29.6% Rarely/Never 6.9% C-NEWS Advertisement
92.2% Subscribe to Cable 6.5% Have Satellite Dishes Cable Providers Bright House 90.7% Knology 9.3% Cable Access
34.8% Regularly Watch C-VIEW 57.0% Do Not Regularly Watch 42.9% Could Identify C-VIEW’s Name or Channel Number 49.5% Are Satisfied w/ C-VIEW Programs C-VIEW 15
56.4%City Council Meetings 47.4%BlueLine CPD 41.7%C-NEWS 30.1%City Talk 26.3%Focal Point 24.4%Clearwater Matters C-VIEW Programs
23.1%Special Council Meetings 19.9%Works in Progress 18.6%Community Devel Board 11.5%Downtown Devel Board 8.3%Municipal Code Board C-VIEW Programs
Television News89.5% Daily Newspaper78.2% Utility Bill Stuffer36.7% C-NEWS Ad29.3% Weekly Newspaper28.5% City Info Sources
Radio28.0% C-VIEW 1516.8% Website10.4% Public Meetings2.5% Neighborhood Program2.0% City Info Sources
62.7% Have Web Service at Home [59.4% in 2003 & 48% in 2001] 6.7% of those w/o Internet Service Access it at a Library or Other Location Internet Access
32.3%Regularly Access City Website 50.0%Don’t Regularly Access Website 41.5%Website Satisfaction 54.6%Easy Website Navigation Internet Access
Rec Program Registration59.6% Requests for Service56.2% Historical Crime Data45.4% Police Reports/Violations36.2% If Available, Would It Be Used?
Projects Near My Home35.8% Submit Building Permit34.2% View Previous Meetings27.7% Event & News E-Mails9.6% If Available, Would It Be Used?
Utility Bill Payment73.5% Public Records Search59.6% Parking Ticket Payment50.0% Email Newsletter Sign Up41.5% Online Services Awareness
Building Permit Search34.2% Online Mini-Poll34.2% Active Police Call Viewing31.9% Online Services Awareness
Vote in City Election83.0% Use Website or Mini-Poll27.7% Attend Neighborhood Mtg25.5% Attend Crime Watch Mtg13.0% Complete Online Survey10.0% Public Input Participation inOne Year
Attend Other Public Mtg8.8% Call a City Official7.0% Attend a Council Meeting6.5% Email a City Official4.0% Public Input Participation inOne Year
Write a Newspaper Editor3.5% Attend a Board Meeting3.0% Write a City Official3.0% Call a Live C-VIEW Show0.6% Public Input Participation inOne Year
75.2% Emergency Notification Sign Up 45.8% Non-Emergency Notification Sign Up Emergency Notification
Notification Preferences …. 78.4%Home Phone28.2%Email 7.0%Cell Phone 1.3%Pager Emergency Notification
38.8% Called a City Dept in 2004. Of Those …. 93.5%Were Treated Courteously 71.0%Felt Problem Resolved Quickly Customer Service
46.5% Received a 2004 Annual Report Calendar 79.0% of Those Kept it Throughout the Year NOTE: St. Petersburg Times Circulation of 46,900 Annual Report Calendar
Send More Letters & Mailings Improve/Market Current Newsletters Place More Info in Newspapers, TV, & Radio What Can We Do To ImproveCommunication?
Post More Info on Website Contact Citizens by Phone Communicate by Email What Can We Do To ImproveCommunication?
Importance of Media Relations C-NEWS Great Investment Success of Annual Report C-VIEW Program Analysis Review of Website Conclusions
THANK YOU! Public Communications Department