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Tao Bao EBay China. By Ying Wang. TaoBao vs.EBay China. EachNet. EBay China. Tao Bao. Launch www.ebay.cn. %. 90. EBay acquired EachNet. Tao Bao. founded by Chinese entrepreneurs Bo Shao and Haiyin Tan. 6 0. EBay China. 30. eachnet.com. 2003. 1999. 2004.

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tao bao ebay china

Tao Bao EBay China

By Ying Wang

taobao vs ebay china
TaoBao vs.EBay China

EachNet

EBay China

Tao Bao

Launch www.ebay.cn

%

90

EBay acquired EachNet

Tao Bao

founded by Chinese entrepreneurs Bo Shao and Haiyin Tan

60

EBay

China

30

eachnet.com

2003

1999

2004

2002

2006

2000

2001

2008

eachnet issues strategic decisions
EachNetIssuesStrategic Decisions

reluctance to complete transactions online

1999

  • trading booths in each city, bust costly

Lack of trust

  • create a cash-on-delivery system

lack of an efficient delivery system

  • partner with the four largest banks in China

Process payments

offered escrow service &PayPal-like service

Difficultly raise capital

2000

charge listing fees to sellers

online fraud

2001

a user rating system

conduct investigations & punish cheaters

Real Name Program for user registration.

slide4
eBay

founded by an engineer named Pierre Omidyar

1995

1998

eBay went public on NASDAQ

1999

Launch websites in Germany, U.K, Australia

2000

Launch websites in Japan, Canada, France, Taiwan and Austria

2001

expanded to 17 markets &had spent more than $1.6 billion on acquisitions

2002

Exited Japan & acquired EachNet

2003

James (Xigui) Zheng joined EachNet as its CFO.

2006

Established a new joint venture with TOM to operate C2C business

2007

Rank the 3rd in the C2C online market

EachNet was entirely cut off from eBay’s global platform

ebay s global strategy and organization changes in ebay china
eBay’s Global Strategy and OrganizationChanges in eBay China

platform

EachNet’s leaders

eBay Asia.

centralized to eBay headquarters in U.S

servers

listing categorization

Website maintenance

interface styles

technologies

pricing

http://www.ebay.cn/

http://www.eachnet.com/

taobao

searching for treasures

Taobao
  • A local college English teacher
  • no knowledge of computers
  • Step down on May 10, 2013

Jack Ma

Founder & CEO

the leading B2B website in China.

Alibaba.com B2B in 1999

Taobao.com C2C

headed by Tongyu Sun

Softbank Capital

Masayoshi Son founder&CEO

invest $12 million in 2003

defeated eBay

http://www.taobao.com/index_global.php

slide12

http://s.taobao.com/search?q=shoes&keyword=&commend=all&ssid=s5-e&search_type=item&atype=&tracelog=&sourceId=tb.index&rt=1369084842133&source=haiwaigou&pid=mm_14507416_2297358_8935934&unid=http://s.taobao.com/search?q=shoes&keyword=&commend=all&ssid=s5-e&search_type=item&atype=&tracelog=&sourceId=tb.index&rt=1369084842133&source=haiwaigou&pid=mm_14507416_2297358_8935934&unid=

why taobao took over ebay china
Why Taobao took over eBay China?
  • Taobao has an embedded competitive advantage to transform a better understanding of the national culture into an organizational culture.
  • Organizational culture has significant impact on the competitive strategies and market performance.
national culture in china
National culture in China
  • Business deals had often been negotiated face-to-face
  • Guaranteed by individual reputations,
  • Financial transactions had relied on cash based systems
  • No credit infrastructure at the individual level
competing for customers
Competing for Customers

eBay China’s users

Taobao

competing in payment services
Competing in Payment Services

eBay China

similar

An Fu Tong

PayPal

  • Confused An Fu Tong &PayPal
  • Transaction system had erred

growing slowly

Taobao

offers

AliPay

  • escrow services
  • delivery of transacted merchandise
  • customized services at discounted prices to users of AliPay

rapidly being adopted

the problem of counterfeit merchandise
The Problem of Counterfeit Merchandise
  • the market was flooded with counterfeit merchandise (clothing and accessories).
  • Few buyers complained
  • 70% of C2C sales were of counterfeits in clothing and accessories.
  • In China, no online service providers are responsible for damages due to counterfeiting.
  • raised a serious dilemma for eBay corporate
  • In 2007, LVMH sued Taobao, lead to an agreement.
  • in 2008, LVMH sued eBay in a Paris court, it won the case.
why did ebay china s performance continue to decline
Why did eBay China’s performance continue to decline?
  • eBay’s global decision-making processes severely dragged down the speed of decision making in its China operation.
  • Centralization harmed eBay China’s technical performance.
  • Frequently change eBay China’s leadership. (3 CEOs w/n 2 Yrs)
  • Relies on professional market research reports and data
  • Treated customers as external entities
  • Negative attitude toward media
solutions for multinational firms
Solutions for multinational firms
  • Localizing top management team
  • Fast decision making with decentralized power structure
  • Adopt a positive attitude toward media and social networking
  • Partnership with strong locals
  • Grow market first and profit from it later
is taobao a profitable company
Is Taobao a Profitable Company?
  • constant pressure to generate revenue
  • promise to offer all services free for three more years
  • In May 2006, offered a fee-based service & suspended a month later.
  • Alibaba.com Inc. support three more years’ fully free services on Taobao.com
questions
Questions
  • Which one is the decision making process for eBay?

A. Decentralization

B. Centralization

questions1
Questions

2. What is the payment system of Tao bao?

  • Paypal
  • An Fu Tong
  • Alipay
  • Aliwangwang
questions2
Questions

3. What is the % on sales of counterfeits in clothing and accessories.

A. 50%

B. 60%

C. 70%

D. 80%

cited page
Cited Page
  • http://www.ebay.cn
  • http://www.eachnet.com
  • http://www.baidu.com/s?ie=utf-8&bs=Tongyu+Sun&f=3&rsv_bp=1&rsv_spt=3&wd=%E5%AD%99%E5%BD%A4%E5%AE%87&rsv_sug3=2&rsv_sug=0&rsv_sug1=2&rsv_sug4=533&oq=SunTongyu+&rsp=0&rsv_sug2=1&rsv_sug5=0&inputT=2849
  • http://www.baidu.com/s?ie=utf-8&bs=%E5%AD%99%E5%BD%A4%E5%AE%87&f=3&rsv_bp=1&rsv_spt=3&wd=%E9%A9%AC%E4%BA%91&rsv_sug3=5&rsv_sug=0&rsv_sug1=2&rsv_sug4=1122&oq=mayun&rsp=0&rsv_sug2=1&rsv_sug5=0&inputT=3644
  • http://tech.sina.com.cn/i/2013-05-10/01188323836.shtml
  • http://www.omidyar.com/team/pierre-omidyar
  • http://www.baidu.com/s?ie=utf-8&bs=Tongyu+Sun&f=3&rsv_bp=1&rsv_spt=3&wd=%E5%AD%99%E5%BD%A4%E5%AE%87&rsv_sug3=2&rsv_sug=0&rsv_sug1=2&rsv_sug4=533&oq=SunTongyu+&rsp=0&rsv_sug2=1&rsv_sug5=0&inputT=2849