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eBay

eBay. Questions. Questions. What service does eBay provide? What role do customers have in providing this service? How effective is eBay in managing customer behavior? What would you recommend they do differently?

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eBay

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  1. eBay Questions

  2. Questions • What service does eBay provide? What role do customers have in providing this service? • How effective is eBay in managing customer behavior? What would you recommend they do differently? • How successful is eBay? Who do you consider its competition? What are the key threats going forward? • How should they manage corporate involvement? What are the risks associated with your suggestion and how do you recommend they be mitigated? • If you have experienced eBay auctions first-hand, recall your motivation for participating and evaluation of the experience. If not, try out www.ebay.com. How do you, as a new user, feel about the site content and navigation? • Increasingly, businesses are indicating a desire to create a community around their products and services. What is the motivation for building a community? How is it built? When is it desirable? What are the risks?

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