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Sports Website Comparisons League Websites

Sports Website Comparisons League Websites. MBAS 6320 - IT in Sports Larisa Mackey Chris Raynor. The Major Leagues. Evaluation: Criteria & Summary. Key Characteristics: Top Sites. Easy to navigate Clean look & feel High level of brand integration Substantial, well-organized content

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Sports Website Comparisons League Websites

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  1. Sports Website ComparisonsLeague Websites MBAS 6320 - IT in Sports Larisa Mackey Chris Raynor

  2. The Major Leagues

  3. Evaluation: Criteria & Summary

  4. Key Characteristics: Top Sites • Easy to navigate • Clean look & feel • High level of brand integration • Substantial, well-organized content • Enables good user experience (e.g., regularly accessed content such as scores are present on the main page) • Easy access to individual teams and information • Strategic inclusion of key sponsors • Good use of now-current technology

  5. Common Characteristics: Poor Sites • Domain name issues (i.e., MLS.net) • Cluttered content on pages • Plain look & feel • Low user engagement • Poor technology integration • Questionable user experience (e.g., certain functions ‘broken’ on certain sites)

  6. Note on League International Efforts Spanish SpanishSpanish Japanese 2 Others

  7. Key Takeaways • Good Practices • Professional, clean look/feel • Easy to navigate • Good user engagement • Integration / availability of current technology • Bad Practices • Unorganized content • Elementary / outdated website design • Poor brand integration • Limited use of technology (e.g., no sound/streaming video upon site entrance)

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