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Website Comparison – sports reporting websites Tim Howlett, ATC Taylor Walker, ATC
Comparison of different national sports reporting websites. • Judged on the following components: • Content • Headline • Feedback • Layout • Ads • General commentary on overall usability.
The first three we rated as the lower quality websites based on the aforementioned criterion. • Issues observed: • Poor color schemes • Confusing Layouts • Excessive video streaming • Lack of opinion editorial
Yahoo! Sports • Pros: • Few ads • Connection to popular fantasy sports • Scoreboard and schedule on front page • Cons: • Excessive streaming video in headlines section • Unappealing headline section • Unfamiliar “experts” giving commentary
USA Today - Sports • Pros: • Lots of content • Cons: • Extremely cluttered layout – hard to navigate • Excessive scrolling necessary • Unclear headline scroll • Unappealing color scheme • Unorganized news section • Some sections hard to differentiate from ads
FOX Sports • Pros: • Schedule banner on top of page • Customizable • Good content • Cons: • Too blue • Excessive scrolling • No preview for news section • Unclear headline scroll • Poor story organization
The next three we rated as the higher quality websites based on the aforementioned criterion. • Issues observed: • Extensive content • Clear layouts • Strong marketing of opinion editorial writers • Attention grabbing headline section
CBS Sportsline • Cons: • Big Banner ad upon arrival • Ads disguised as stories • Pros: • Clear, informative headline section • Scores / Schedule section • Scroll over previews • Denotes number of comments to insinuate popularity
Sports Illustrated • Cons: • So much content can appear cluttered • No preview under each news link • Pros: • Variety of content • Clear headlines • Market experts well • Lack of scrolling necessary • Well displayed scoreboard at top of homepage
ESPN • Cons: • Streaming video begins unsolicited • Lots of advertisements • Pros: • Strong headline section • Abundance of experts • Clear navigation • Breadth of content • Lots of video content