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  1. Website Comparison – sports reporting websites Tim Howlett, ATC Taylor Walker, ATC

  2. Comparison of different national sports reporting websites. • Judged on the following components: • Content • Headline • Feedback • Layout • Ads • General commentary on overall usability.

  3. The first three we rated as the lower quality websites based on the aforementioned criterion. • Issues observed: • Poor color schemes • Confusing Layouts • Excessive video streaming • Lack of opinion editorial

  4. Yahoo! Sports Yahoo! Sports

  5. Yahoo! Sports • Pros: • Few ads • Connection to popular fantasy sports • Scoreboard and schedule on front page • Cons: • Excessive streaming video in headlines section • Unappealing headline section • Unfamiliar “experts” giving commentary

  6. USA Today – Sports USA Today - Sports

  7. USA Today - Sports • Pros: • Lots of content • Cons: • Extremely cluttered layout – hard to navigate • Excessive scrolling necessary • Unclear headline scroll • Unappealing color scheme • Unorganized news section • Some sections hard to differentiate from ads

  8. FOX Sports FOX Sports

  9. FOX Sports • Pros: • Schedule banner on top of page • Customizable • Good content • Cons: • Too blue • Excessive scrolling • No preview for news section • Unclear headline scroll • Poor story organization

  10. The next three we rated as the higher quality websites based on the aforementioned criterion. • Issues observed: • Extensive content • Clear layouts • Strong marketing of opinion editorial writers • Attention grabbing headline section

  11. CBS Sportsline CBS Sportsline

  12. CBS Sportsline • Cons: • Big Banner ad upon arrival • Ads disguised as stories • Pros: • Clear, informative headline section • Scores / Schedule section • Scroll over previews • Denotes number of comments to insinuate popularity

  13. Sports Illustrated Sports Illustrated

  14. Sports Illustrated • Cons: • So much content can appear cluttered • No preview under each news link • Pros: • Variety of content • Clear headlines • Market experts well • Lack of scrolling necessary • Well displayed scoreboard at top of homepage

  15. ESPN ESPN

  16. ESPN • Cons: • Streaming video begins unsolicited • Lots of advertisements • Pros: • Strong headline section • Abundance of experts • Clear navigation • Breadth of content • Lots of video content