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Background. This image is an advertisement created by WWF to persuade people to not cause damage to exotic animals by purchasing souvenirs that are created from animals on their trips. . What is the purpose of this advertisement?.

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background
Background
  • This image is an advertisement created by WWF to persuade people to not cause damage to exotic animals by purchasing souvenirs that are created from animals on their trips.
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The purpose of this advertisement is to persuade people to not purchase products that cause harm to exotic animals

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The image uses dull colors to create a gloomy mood

  • The color of the blood stands out so that the eyes focus on it
  • The blood coming from the suitcase is a symbol for the damage that people do to animals when buying items made from them
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The audience of this advertisement is anyone who may think about purchasing items that cause harm to exotic animals

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This advertisement appeals to pathos when it creates emotion in the viewer by showing blood that would be from an animal.

  • This technique would be most effective when shown to someone who may feel sorry for the animals
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The creators of this advertisement use their own credibility

  • WWF is a fundraising organization that brings substantial financial support to the conservation movement on a worldwide scale
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This advertisement uses the logic that people can cause damage to nature by buying things created from exotic animals when they go on trips

sources
Sources
  • "Creative Advertisement." : 40 Most Creative WWF Advertisements Ever. N.p., n.d. Web. 28 Feb. 2013.