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TikTok vs Other Social Media Platforms (2025)

TikTok has become the go-to hub for trends, creativity, and viral content in 2025, setting it apart from traditional social media platforms. While Instagram emphasizes visuals and lifestyle, YouTube dominates long-form video, and X (Twitter) drives real-time conversation, TikTok thrives on short-form, algorithm-driven engagement. This infographic highlights how TikTok stacks up against other platforms in reach, content style, and user interaction

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TikTok vs Other Social Media Platforms (2025)

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  1. TikTokvsOther Social Media Platforms (2025) Engagement Rate: 5.00% 5% 4% Average Engagement Rate 3% 2.50% 2% 1% 0.50% 0.15% 0.15% 0% TikTok Instagram LinkedIn Facebook X (Twitter) Platform User Growth: 1.59 billion MAUs TikTok 2.00 billion MAUs Instagram Platform 1.00 billion MAUs LinkedIn 3.05 billion MAUs Facebook X (Twitter) 500–600 million MAUs 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 User Count (2025) CPM- 10 8 6 CPM 4 2 0 Tiktok YouTube Snapchat Pinterest Facebook Instagram Platform Reach Across- 3.07 billion monthly active users. Facebook YouTube Instagram TikTok WhatsApp X (Twitter) Messenger Snapchat Pinterest LinkedIn Threads 2.5 billion monthly active users 2 billion monthly active users. 1.94 billion potential ad reach. Platform 2 billion monthly active users. 561 million potential ad reach. 952 million potential ad reach. 900 million monthly active users. 570 million monthly active users. Estimated monthly active users are less than 350 million. 275 million 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 Reach Across www.etasolution.in

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