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Top Benefits • Networking • The Job Search • Keeping an Eye on Your Brand • Keeping an Eye on the Industry
Networking • Make contacts to assist you in current role • Develop an “address book” of resources • Help you find a mentor or find leadership opportunities • Job search
The Job Search • Potential employers will review your social media profiles • Get up-to-the-minute job posts • View company profiles, learn about previous and current employees • Some recruiters recruit directly through social media
Keeping an Eye on Your Brand/The Industry • Social Media outlets employ the 86,400-second news cycle • Reputable sources have social media presence • Be fully informed of what a variety of audiences are saying • Develop a dialogue and possibly steer the conversation
So What Platforms Should I Care About? Worth a Profile: • LinkedIn • Facebook • Twitter Keep an Eye On It: • FourSquare • Pinterest • YouTube Forget About It: • GooglePlus • MySpace
Timesavers – Your Accounts Hootsuite: • Basic account is free • Control your Facebook, Twitter and LinkedIn accounts with one sign-on and on one screen TweetDeck: • Basic account is free • Control Facebook and Twitter
Timesavers: Social Media Mentions SocialMention: • Perform a keyword search and find recent mentions in most social media platforms Google Alerts: • Set up daily or weekly searches for terms or keywords to be sent directly to your inbox Twazzup: • See what people are tweeting about a particular subject