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Engaging Landlords, Builders & Managers in the Invasive Second-Hand Smoke Debate . 5th National Conference on Tobacco or Health “Smoke Free: A World of Difference” Monday, October 1,2007 Edmonton, Alberta. Council for a Tobacco-Free Toronto. CTFT is:

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Engaging landlords builders managers in the invasive second hand smoke debate l.jpg

Engaging Landlords, Builders & Managers in the Invasive Second-Hand Smoke Debate

5th National Conference on Tobacco or Health

“Smoke Free: A World of Difference”

Monday, October 1,2007

Edmonton, Alberta


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Council for a Second-Hand Smoke Debate Tobacco-Free Toronto

  • CTFT is:

    • A citywide coalition of community members working to prevent and reduce tobacco use and advocate for a smoke-free society

    • Funded by and a member of the Ontario Tobacco-Free Network (OTN)

    • A member of the Toronto Tobacco Control Area Network (TCAN)


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Some Past CTFT Activities Second-Hand Smoke Debate


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Scope of the Problem Second-Hand Smoke Debate

  • Canadians spend a large portion of their time indoors at home

  • Nearly ½ of Ontarians in multi-unit dwellings experience second-hand smoke invading their home(Ipsos Reid, 2007)

  • Population of Toronto: 2,503,281 (2006)

    • 950,000 Household Dwellings

  • 1/3 to ½ of Torontonians rent (Census 2001)

  • Condominium ownership in high-rise structures is dramatically growing in Toronto


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Current Legislation Second-Hand Smoke Debate

  • To date, provincial and municipal legislation eliminating exposure to second-hand smoke has targeted other locations

    • schools, workplaces, places of entertainment and public places

  • Little attention has been paid to exposure at home


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The Challenge Second-Hand Smoke Debate

  • Addressing the problem of invasive second-hand smoke without legislation

    • Collaborating to createawareness

    • Collaborating to createchoices

    • Collaborating to createsolutions


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Coming up with a Plan Second-Hand Smoke Debate

  • To deliver the message: “Protect yourself and your family from invasive second-hand smoke”

    • Create social marketing messages

    • Inform people of their rights and obligations

    • Suggest strategies, options and resources

  • Engage the services of a consulting firm


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The Strategy Second-Hand Smoke Debate

  • Focus on 2 audiences

    Primary Audience - builders, owners,

    landlords and managers of multi-unit

    dwellings

    • Inform of their rights

    • Clear up myths and misconceptions

    • Identify benefits and advantages

    • Offer resources and support

      Secondary Audience - tenants, condo

      owners, and their organizations

    • Inform of their rights

    • Educate about the health risks

    • Offer resources and support


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The Strategy – Primary Audience Second-Hand Smoke Debate

  • Builders, Owners, Landlords and Managers of multi-unit dwellings

    • Largely unaware of the issue

    • Main concern is loss of market by narrowing the range of prospective tenants/buyers.

    • Unaware of their legal rights

    • Hold myths and misconceptions

    • Unaware of resources and

      support available


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The Strategy – Primary Audience Second-Hand Smoke Debate

  • Builders, Owners, Landlords and Managers of multi-unit dwellings

    • Interested in hearing more

    • Interested in working cooperatively with health community

    • Interested in meeting the needs and demands of renters and buyers


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The Strategy – Phase 1 Second-Hand Smoke Debate cont’d

  • Builders, Owners, Landlords and Managers of multi-unit dwellings

    • Directly

      • engage them in friendly interaction through their own associations.

    • Co-operatively

      • inform them through their own credible media


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The Strategy – Phase 1 Second-Hand Smoke Debate cont’d

  • Builders, Owners, Landlords and Managers of multi-unit dwellings

    • Contracted consultant services to:

      • Build relationships with initial Builders, Owners, Landlords and Managers contacts

      • Develop media (articles, surveys, quizzes, websites, pamphlets, etc) cooperatively with Builders, Owners, Landlords

        and Managers


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The Strategy – Phase 1 Second-Hand Smoke Debate cont’d

  • Builders, Owners, Landlords and Managers of multi-unit dwellings

    • Relationship development with several organizations

    • Information materials developed and distributed to contacts and shared with their membership

      • “What’s all the fuss about second-hand cigarette smoke?” Quiz

      • “The Business Case for

        Going Smoke-Free”


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Business Case Facts Second-Hand Smoke Debate

  • It is legal to totally ban smoking in a building

  • A smoking ban is not a human-rights issue

  • Ventilation systems do not eliminate second-hand smoke

  • Multi-unit residences have gone smoke-free with real marketing success

  • Going smoke-free saves money

  • There is a large and growing

    market for smoke-free residences


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The Strategy – Secondary Audience Second-Hand Smoke Debate

  • Tenants, Condo Owners, and their Organizations

    • Largely silent on the issue (suffering in silence)

    • Main concern is loss of housing

    • Unaware of their legal rights

    • Myths and misconceptions

    • Unaware of resources and

      support available


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The Strategy – Secondary Audience Second-Hand Smoke Debate

  • Tenants, Condo Owners, and their Organizations

    • Much of the available information is aimed at tenants and tenant rights

    • Tenant organizations focused on different priorities – concerns about evictions

    • Initial contacts with representing organizations indicate

      • Less interest in hearing more

      • Less interest in working

        cooperatively with health

        community


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The Strategy – Secondary Audience Second-Hand Smoke Debate

  • Educating and Engaging interested tenantsby distributing the pamphlet “Concerned about Tobacco Smoke Drifting into Your Apartment or Condominium?”

    • Health Agencies

    • Health Units in other areas of the province (Durham, Peterborough, etc)

    • Toronto “Y” locations

    • Individuals who request single or multiple copies

    • Other venues for

      us to consider ?


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Next Steps Second-Hand Smoke Debate

  • Builders, Owners, Landlords and Managers of multi-unit dwellings

    • Website and links are planned

    • Media articles and displays are planned

    • Maintain ongoing contact

  • Tenants, Condo Owners, and their Organizations

    • Continue to distribute pamphlets

      • Toronto Community Health Centres

  • Collaborate with other

    Local Tobacco Councils


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What Can You Do? Second-Hand Smoke Debate

  • Get involved & build momentum

    • Join the National Coalition http://www.smokefreehousing.ca/

    • Create demand by asking for smoke-free housing

    • Direct complaints to tenant and condo associations in order to get the issue on their radar

    • Use or contribute to further development of the Business Case


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Thank You Second-Hand Smoke Debate

Judy Myrvold, Chair

Council for a Tobacco-Free Toronto

Email: ctft@rogers.com

http://www.smokefreehousing.ca/