Chapter 1 Innovation Management : An Introduction. Fatih ARSLAN Zeynep ÖNCÜ Şeyma YILMAZ Çağatay YILMAZLAR. Very compatitive business market “The ability to change and adapt is essential to survive”. What should we do to adapt this changes?. Being innovative .
Innovation is necessary to survive
“…not toinnovate is todie.” Christopher Freeman (1982)
Table 2:Nineteenth-century economic development fuelled by technological innovations
Thisinevitablyleadsto a simplifiedunderstanding, if not a misunderstanding, of whatconstitutesinnovation.
Todaytheprocess is dominatedbycomputer software programmesthatfacilitateallaspects of theactivity; hencetheproductdevelopmentactivitiesandtheenvironments in whichdesignoccurshavechangedconsiderably.
innovationdepends on inventions but inventionsneedto be harnessedtocommercialactivitiesbeforethey can contributetothegrowth of an organisation.
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Commercialfailure, however, does not relegate an innovationto an invention.
Technology is knowledgeappliedtoproductsorproductionprocesses.
Humorousand popular view of inventionsandinnovations has beenreinforcedovertheyearsandcontinuestooccur in the popular press. Manyindustrialistsandacademicshavearguedthatthissimpleview of a complexphenomenon has causedimmenseharmtotheunderstanding of scienceandtechnology.
The literature on what ‘drives’ innovation has tended to divide into two schools of thought:
Innovation may be described as a process and involves:
The framework emphasises the importance placed on interaction (both formal and informal) within the innovation process. Indeed, innovation has been described as an information–creation process that arises out of social interaction.