SBTV.com:The first and only video news and information site for small business:
You Must Be Nuts!!!! Video on the Internet Will Never Work. • Radio has no future.- Lord Kelvin, British mathematician and physicist. • While theoretically and technically television may be feasible, commercially and financially I consider it an impossibility, a development of which we need waste little time dreaming. - Lee DeForest, American radio pioneer, 1926. • Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night. - Darryl F. Zanuck, Head of 20th Century-Fox, 1946.
RIP: Old Media is DEAD Now Who’s Nuts!!!!. • Old media is slow. • Burdened with costs • New media faster and less expensive. • Election: viewers watched streaming video • 80% watched 5 hours • 65 percent of online video views 9 -5 M-Friday. • Anytime, anywhere • Millions of reporters and fact checkers. (Democratization of media)
SBTV.com: The Anytime, Anywhere…. ………..Find Unique Value Only SMB Daily News Broadcast Time Efficient Resource Rich – largest events calendar Vast Video Catalog Multi-platform Trusted Personalities (high-tech, high-touch) Unique Community
Stevie Awards - NY WCBS By: Susan Wilson Solovic
A Top Secret Affordable Marketing Tip for Your Small Business Susan Wilson Solovic 2/21/2009 12:00:00 AM
SBTV.com Enjoys Loyal Audience 96% direct traffic Strong Partnerships with small business membership organizations. 175 Local Television Stations SMB Corporate Sites SBTV.com\Mobile Business Information and Government Sites. Manta, Moli, Hoovers, IRS, SCORE
Basic Revenue Model -- Internet Advertising…Strong But Challenging • Site analytics a must. Unique Visitors/time on site. (Not hits) • 100,000 people view daily news every day. • Ad Impressions -- SBTV.com 15 million per month • Site ranking critical – Alexa.com, ComScore.com, Hitwise.com • CPM vs. PPC • Understand cost. Establish base. • Advertisers want ROI and clicks • Constantly Looking for new ways to connect
Remember This! Ubiquity is the new Exclusivity. (“They’re Everywhere. 8,200 links into SBTV.com ) Monetize Traffic – Give and get. Arbitrage Game is Over Build Loyalty Quality over Quantity – Right audience, Right message = Sales Multi-platform Content is King – Anytime, Anywhere. It Always Takes Longer and Costs More than You Think!
Secret Sauce • Produce Original Content -- Prolific • Aggregate Additional Content – user-generated/expert • Repurpose, repurpose, repurpose • Brand Personality – Love Marks – Kevin Roberts • Blog – EVERYWHERE • Collaborate – No Brand is an Island • Social Media – Marketing, Be Careful • Facebook – SBTV.com • YouTube – SBTVcom • Linkedin.com • Helpareporter.com • Free Press Release Services • Prfriend.com • Free-press-release.com (search engines)
My Gift to You • SBTV.com’s mission – when you succeed in building your business, we succeed. • Join SBTV.com’s community – Top right of homepage. http://cs.sbtv.com/Membership/EditProfile.aspx • E-mail: SWS@SBTV.com – Underground 5 • E-Book with tips and tricks for building a media brand. • Free Daily Success Tips. • 35350 / BIZ subject line.