SBTV:The first and only video news and information site for small business : - PowerPoint PPT Presentation

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  1. SBTV.com:The first and only video news and information site for small business:

  2. You Must Be Nuts!!!! Video on the Internet Will Never Work. • Radio has no future.- Lord Kelvin, British mathematician and physicist. • While theoretically and technically television may be feasible, commercially and financially I consider it an impossibility, a development of which we need waste little time dreaming. - Lee DeForest, American radio pioneer, 1926. • Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night. - Darryl F. Zanuck, Head of 20th Century-Fox, 1946.

  3. RIP: Old Media is DEAD Now Who’s Nuts!!!!. • Old media is slow. • Burdened with costs • New media faster and less expensive. • Election: viewers watched streaming video • 80% watched 5 hours • 65 percent of online video views 9 -5 M-Friday. • Anytime, anywhere • Millions of reporters and fact checkers. (Democratization of media)

  4. SBTV.com: The Anytime, Anywhere…. ………..Find Unique Value Only SMB Daily News Broadcast Time Efficient Resource Rich – largest events calendar Vast Video Catalog Multi-platform Trusted Personalities (high-tech, high-touch) Unique Community

  5. Stevie Awards - NY WCBS By: Susan Wilson Solovic

  6. A Top Secret Affordable Marketing Tip for Your Small Business Susan Wilson Solovic 2/21/2009 12:00:00 AM

  7. SBTV.com Enjoys Loyal Audience 96% direct traffic Strong Partnerships with small business membership organizations. 175 Local Television Stations SMB Corporate Sites SBTV.com\Mobile Business Information and Government Sites. Manta, Moli, Hoovers, IRS, SCORE

  8. Blogging and Social Media Imperative for Success!

  9. Basic Revenue Model -- Internet Advertising…Strong But Challenging • Site analytics a must. Unique Visitors/time on site. (Not hits) • 100,000 people view daily news every day. • Ad Impressions -- SBTV.com 15 million per month • Site ranking critical – Alexa.com, ComScore.com, Hitwise.com • CPM vs. PPC • Understand cost. Establish base. • Advertisers want ROI and clicks • Constantly Looking for new ways to connect

  10. Remember This! Ubiquity is the new Exclusivity. (“They’re Everywhere. 8,200 links into SBTV.com ) Monetize Traffic – Give and get. Arbitrage Game is Over Build Loyalty Quality over Quantity – Right audience, Right message = Sales Multi-platform Content is King – Anytime, Anywhere. It Always Takes Longer and Costs More than You Think!

  11. Secret Sauce • Produce Original Content -- Prolific • Aggregate Additional Content – user-generated/expert • Repurpose, repurpose, repurpose • Brand Personality – Love Marks – Kevin Roberts • Blog – EVERYWHERE • Collaborate – No Brand is an Island • Social Media – Marketing, Be Careful • Facebook – SBTV.com • YouTube – SBTVcom • Linkedin.com • Helpareporter.com • Free Press Release Services • Prfriend.com • Free-press-release.com (search engines)

  12. My Gift to You • SBTV.com’s mission – when you succeed in building your business, we succeed. • Join SBTV.com’s community – Top right of homepage. http://cs.sbtv.com/Membership/EditProfile.aspx • E-mail: SWS@SBTV.com – Underground 5 • E-Book with tips and tricks for building a media brand. • Free Daily Success Tips. • 35350 / BIZ subject line.