Closed Set: Hollywood's Romance with the Tobacco Industry. EXPOSED. THE GOLDEN ERA. In the 50’s and 60’s what was it that made the stars of the silver screen seem so glamorous?. Prop-eranda?. Cigarettes were the perfect prop to develop a character’s personality on screen.
In the 50’s and 60’s what was it that made the stars of the silver screen seem so glamorous?
Cigarettes were the perfect prop to develop a character’s personality on screen.
The use of cigarettes as a prop has endured decades …
How is it that Burger King is willing to shell out $15 million for the same airtime Marlboro supposedly got for free?
“Film is better than any commercial that has been run on television or in any magazine, because the audience is totally unaware of any sponsor involvement.”
Robert Richards, President of Productions, Inc in 1972
"Recently there have been a number of high-visibility feature films in which one or more of the central characters smoke a particular brand of cigarettes. This has been happening because cigarette manufacturers have been paying for the exposure."
Letter written to B&W from its PR firm in 1982
“For a monthly fee, Rogers and Cowan will arrange to obtain placement of RJR products, packages, and advertising in films through smoking scenes in which actors are shown smoking … Film placement of RJR brands will create favorable imagery and presence as advertising restrictions intensify.”
A 1990 agreement between RJR International and its PR firm
In 1989 congress began to question the tobacco industry’s marketing practices relating to tobacco product placement. BIG TOBACCO DENIES EVERYTHING …
“Tobacco companies do not encourage smoking scenes in movies. They never request changes, and have never been given the right to make changes to any film.”
Charles Whitely of the Tobacco Institute, July 7, 1989
“[Brown and Williamson] did not know of any situation in which it caused a smoking scene to appear in a movie or television program since 1979.”
B&W’s Response to Congress
“No payment shall be made by any cigarette manufacturer or any agent thereof for the placement of any cigarettes, cigarette packages, or cigarette advertisements as a prop in any movie produced for viewing by the general public.”
Marketing Code: Philip Morris; March 1993
“No Participating Manufacturer may … make or cause to be made, any payment or other consideration to any other person or entity to use, display, make reference to or use as a prop any Tobacco Product, Tobaccos Product package, advertisement for a Tobacco Product or any other item baring a brand name in any motion picture, television show, theatrical production or other live performance, live or recorded performance of music, commercial film or video, or video game…”
National Association of Attorneys General. Master Settlement Agreement. 1998.
Is Big Tobacco the real Hollywood Player?
HEADED TOWARD BREAKUP