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The Next Communication Channel: Mobile Marketing and Beyond. Title slide. The Rise of the Mobile Connected Dealership. Quick Stats. Connect with Your Potential Clients Exactly When You Want And Right When They Need It!. WITH ADVATEXT ’ S GEO-TARGETING CAPABILITIES,

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title slide

The Next Communication Channel:

Mobile Marketing and Beyond

Title slide

The Rise of the Mobile Connected Dealership

slide3

Connect with Your Potential Clients

Exactly When You Want

And Right When They Need It!

WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,

YOU CAN REACH YOUR CUSTOMERS

WHENEVER YOU WANT, WHEREVER THEY ARE

15% Off your next Visit!

Text SERVICEME to 71441

servi

slide4

72% of Canadians text message across all demographics

67% of customers would like to receive mobile alerts or reminders

Twice as many people Text Message than own a Television set

82% of Canadians do not leave the house without their cell phones

CTIA 2009

slide5

SHORTCODE

(STAYS THE SAME)

KEYWORD

(CHANGES)

Text DEALER to 71441 for an Extra $2,000

Instant Cash on your Trade-in

Text Call to Action

Live Demonstration “Try it on your phone Now!”

DEALER

71441

When client texts,

They are entered

Into the database!

Deliver Coupon or Reminder Right to the phone! Offer can expire quickly to encourage quick visit

To: 55469

MSG: Dealer

TEXT MESSAGING 101

slide6

Add to the Pool:

  • Every customer that comes in contact with Your Dealership
  • is engaged with MOBILE.
  • A chance to enter to WIN a Great Prize
  • Received a Business Card
  • Signed agreements to purchase a vehicle
  • Responded to an offer in Traditional Media
  • These clients are then marketed to timely over the upcoming
  • months, generating more transactions.
  • Dealership
  • Pool of Current and
  • Future Clientele
slide7

Timely Promotions = Higher Redemption Rates

  • Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
  • Putting the Offers Right in the Hand of your Current and Potential Customers!
  • = More Transactions per Month

John’s Lincoln: This weekend ONLY, we will give you $1,500 over blue-book on your trade-in, FWD 2 friends Show msg to redeem, exp. 5.2 Reply STOP 2end

Jackson Honda: Early Bird special all day long thru Friday! Show msg to redeem $10 OFF your service , code mb8483 exp. 4.9 Reply STOP 2end

Paul’s Toyota: Weekend Sales Event starts Now! First 100 people on our lot gets a FREE Nascar jacket; http://Paulscars.com Reply STOP 2end

slide8

(Example of Return-on-Investment on a small scale)

2% or Higher Redemption Rate on Promotion or Coupon

1,000 Customers in your database

Average Transaction or Sale of Vehicle

Industry ranges between 2-5% redemptions on Mobile offers and coupons

Quantifiable Return on this direct media!

Investment to send 1000 messages to Database? $50

ROI on even 10 people scheduling service or buying a vehicle?

$200 Average additional transaction? $2,000

slide9

Get the potential customers to Text (KEYWORD) to

  • SHORTCODE (71441).
    • Virtual Business Cards – Environmentally Friendly
    • Combine with Traditional engagements
    • Use in Social Networks
  • Add the Mobile “Opt-in” Option to your
  • current Website
    • Deliver Inventory Updates Direct
    • VIP Maintenance Offers
  • Engage Current Buyers
  • Your clients sign a agreements to buy. Add
  • the mobile opt-in verbiage, and upload every
  • client into your mobile database.

The Mobile World 101

3 Ways to Get an Opt-in

To: 71441

MSG: TOYOTA

Mobile Number

slide10

Virtual Business Cards

  • We use Virtual Business Cards, They are environmentally friendly.
  • Text Drew to 55469
  • Customer that texts – is entered into database

Drew Garcia: Toyota of Olathe

p. 1 (816) 221-1225

e. drewg@toyota.com

See our inventory, http://toyotaolathe.com

Reply STOP 2end

BONUS: Customer Service Representative gets an instant Text message with the

Phone number of the potential client right to his/her cell-phone instantly.

Lead can then be followed up with for increased conversions!

slide11

Smart Updates?

Smart Savings?

Text SMART to 72727

Text BASEBALL to 72727

for $30 OFF

Updates on Inventory?

Text CAMARO to 72727

$2,000 Rebate Today

Text VENZA to 71441

Inventory Updates

Text TOYOTA to 71441

slide12

Smart Updates?

Smart Savings?

Text SMART to 72727

Text BASEBALL to 72727

for $30 OFF

Toyota: You are entered for a chance to win! Reply w/ your email for an additional entry. Reply STOP 2quit, help 4help

slide13

When Customers sign Purchase order, they are automatically entered

Capture Current Customers when they sign their service agreement; Automatically upload them into the database and issue out a reminder text-message 90 days later to increase the frequency of the transactions.

Purchase agreement!

By signing this agreement authorizes Big Johns Auto-mall to send

You updates and offers direct to your mobile phone. Up to 3 messages

Per month, standard text message rates apply, reply STOP 2 quit at any-

Time.

Hogan Tire: $5 OFF your next oil change with coupon code MB 2433, watch for future savings direct from us. Reply STOP 2end

Mobile Phone Number

required

I authorize Big John’s to send me Mobile

Exclusive Offers and Specials

Now Market Service Offers direct to their hand-held

Devices in the future.

slide14
Capture Web Traffic into Database!

MolleChevroley: $1,000 OFF your vehicle purchase this month only on any Certified Pre-Owned vehicles. Show msg to redeem, exp. 3.28.11 Reply STOP 2end

Get an Instant $1,000

OFF Your Vehicle

Mobile ONLY Coupon!

Enter Mobile Number

Donate NOW!

Mobile Coupon will be sent

Right to your phone instantly!

Beauty Brands Secret Sale!

Text BEAUTY to 72727

to find out when….

slide15

Send Promotions to your Database to do More

  • Than Just Coupon!
  • Capture Email
  • Support Causes
  • Increase Social Network Followers
  • More Transactions per year

Oil

Seattle Toyota has a VIP Special on Facebook, Follow us NOW and see how we love you. Reply STOP 2quit

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap

Reply STOP 2quit

15% OFF any 50,000 mile, or 75,000 service this week only, call 816-229-8800 or click

http://servicemolle.wap

Reply STOP 2quit

To complete your entry to win a FREE Oil Changes for a year reply with your email address and watch for more great deals!

slide16

Promotions Match Organization Objectives

Deliver Video Right to your

Interested Clients Phones!

John’s Ford: See our F-250 Premium package only offered this weekend. Video of the options right to your phone, click http://bit.ly to see.

Reply STOP 2quit

title slide1

Utilize Databases Based on

Who They Are!

Frequency of Messages

Current Client Database

Potential Client Database

1 per month 2 per month

Title slide

Send Messages that Match Objectives:

Lead Mine for New Business

Grow Brand Awareness

Convert Leads

Send Premium Offers

Capture email

And more…

Drive Social Network Behavior

Capture Email for additional Touch Point

Create FWD 2 Friend Opportunities

Drive additional transactions

Drive Awareness of New Products

GROW TOMA

And more…

Leverage Mobile for Big Profits

slide18
Text Appointment Notification!

Brandon, Just a reminder that your 25,000 mile service is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313

Donate NOW!

Enter Mobile Number

Beauty Brands Secret Sale!

Text BEAUTY to 72727

to find out when….

contact egor ukoloff
Contact Egor Ukoloff

Duna Mobile

#303, 1515 – 14 ave SW

Calgary, AB, T3C0W4

http://DunaMarketing.com

Egor Ukoloff

Owner

Calgary: 403.619.3004

N. America. 1.800.939.DUNA

gomobile@dunamarketing.com