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PBA Front-End Programming. Development Organisation. Web D evelopment Organisation. In place: Website purpose Website goals Target audience Can we start designing now…? Almost, need to set the team first. Web Development Organisation.

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pba front end programming

PBA Front-End Programming

Development Organisation

web d evelopment organisation
Web Development Organisation
  • In place:
    • Website purpose
    • Website goals
    • Target audience
  • Can we start designing now…?
  • Almost, need to set the team first
web development organisation
Web Development Organisation
  • Web site development projects cover many diciplines – just as SW development
  • Size and skill set of team determined by
    • Budget
    • Available resources in development organisation
    • Website focus
web development organisation1
Web Development Organisation

Creative

Administrative

Technical

Production

web development organisation2
Web Development Organisation
  • Core skill set (diciplines) needed
    • Strategy and planning (Strategic level)
    • Project management (Tactical/Operational level)
    • Information architecture
    • User Interface design
    • Graphic design
    • Web technology
    • Site production
web development organisation3
Web Development Organisation
  • Core development team roles
    • Project stakeholder/sponsor
    • Project manager
    • Usability lead
    • Information architect
    • Art director
    • Technology lead
    • Site production lead
    • Site editor
web development organisation4
Web Development Organisation
  • Project stakeholder / sponsor
    • ”The guy who pays the bills”
    • Provides purpose, vision and goals
    • Provides domain knowledge
    • Point-of-contact to sponsoring organisation
    • Delivers web site content
    • Not a call-when-you-are-done role; must participate actively in project!
web development organisation5
Web Development Organisation
  • Project manager (admin)
    • Keeps the project on track on a day-to-day basis
    • Point-of-contact between team and sponsor
    • Manages internal team communication
    • Project administration (meeting, minutes, notes, plans, schedules, budgets,…)
web development organisation7
Web Development Organisation
  • Usability lead
    • ”Shape the overall user experience”
    • The users advocate on the team
    • User research (interview, field studies,…)
    • Develop usability standards
    • Conduct usability tests, and provide feedback to relevant team members
    • Involved in measuring project success
web development organisation8
Web Development Organisation
  • Information architect
    • Organise web site structure and content
    • Develop terminologies, categorisation schemes,…
    • Ensure consistency across the website
    • Enure overall content quality
    • Design web pages at ”wireframe” level, in cooperation with Art Director
web development organisation11
Web Development Organisation
  • Art director
    • Establish ”look and feel” for the website
    • Ensure consistency with e.g. corporate identity standards, UI standards,…
    • Visual interface design
    • Color palette, typography, illustrations, …
    • Page design details
web development organisation13
Web Development Organisation
  • Technology lead
    • ”The programmer guy” 
    • Deciding on web publishing tools, development languages, databases, network,…
    • Responsible for technology integration
    • Responsible for back-end development
    • May manage sub-teams of programmers, database developers,… (back-end)
web development organisation14
Web Development Organisation
  • Site production lead
    • ”Builds” the website
    • Converts detailed page designs into actual web pages (HTML, CMS, development tool,…)
    • Develops page templates (XHTML, CSS) to be filled with actual content
web development organisation15
Web Development Organisation
  • Site editor
    • Responsible for written content on the website (quality, style and tone,…)
    • Collect, organise and deliver finished text to website production team
    • Responsible for maintaining the website content after site launch – ongoing effort
    • Improving website visibility (Search Engine Optimisation)
web development organisation16
Web Development Organisation
  • Roles, skills and people
    • What background, education, experience, attitude, etc is needed for each role?
    • How does our ”resource pool” look?
    • How large is the project
    • When are people rolled on/off the project?
web development organisation18
Web Development Organisation
  • Small Project
    • Project stakeholder/sponsor (in-house)
    • Project manager
    • Usability lead
    • Information architect
    • Art director
    • Technology lead
    • Site production lead
    • Site editor