1 / 47

PBA Front-End

PBA Front-End. Week 1. Communication. Why do we communicate…?. Communication. Pass information Persuation Coordination …?. Communication. Communication. Why do we make websites…?. Communication. The purpose of a website is to communicate!

berne
Download Presentation

PBA Front-End

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. PBA Front-End Week 1

  2. Communication Why do we communicate…?

  3. Communication • Pass information • Persuation • Coordination • …?

  4. Communication

  5. Communication Why do we make websites…?

  6. Communication • The purpose of a website is to communicate! • The purpose of a website is (usually) not to demonstrate technical brilliance  • What can we do with this wonderful web programming technology…? • How can we implement this wonderful web design…?

  7. Communication • Specific purposes of communication can be as diverse for websites as for real life: • Pass information [READ THIS!] • Persuation [BUY THIS!] • Coordination [DO THIS!] • There are obvious overlaps…

  8. Communication • What is the specific purpose (with regards to communication) for a website for: • A political party (UK Labor Party) • An online bookstore (Amazon) • A web design tutorial (WebStyleGuide) • An aid organisation (Red Cross) • An online universe for kids (Club Penguin) • A social media (Facebook)

  9. Communication • How does communication work…?

  10. Communication • Computers are lucky!

  11. Communication • In the ideal world • The sender has a certain ”mental state” about some information • The sender communicates something about this information to the receiver • The receiver is now in the same ”mental state” about this information

  12. Communication • Humans don’t work like that… What were you doing inside a closet…? Oh John, listen, I’ve decided to come out of the closet!

  13. Communication • What hinders ”perfect communication”? • Language (verbal and non-verbal) • Noise (actual and ”semantic”) • Context (culture, background, assumptions,…)

  14. Communication • Many theories and frameworks for analysis of communication • One prominent theory/model: Social Constructionism • The Constructionist View: ”How you say something determines what the message is” • Cannot separate form and content

  15. Communication Wassup, d4wgg..?

  16. Communication How are you today, my dear friend of African-American ethniticity…?

  17. Communication • If we accept the Constructionist View, what are the consequences? • No absolute truths • No absolute messages • People – and groups of people – construct their own reality (consensus reality), so… • Always consider the point-of-view of the receiver of any information

  18. Communication • Consensus reality • Is Nike the best brand of sports shoes…or have enough people agreed that it is so? • Is Global Warming a scientific fact…or have enough people agreed that it is so? • Is Facebook the best website for social inter-action…or have enough people agreed that it is so?

  19. Communication • Cognitive bias • The tendency for people to make ”poor” decisions, based on a particular situation • Is this relevant when designing websites…? • Depending on your purpose – cognitive bias can be ”exploited” • Example: Red Cross (I would rather help ”this one child”, than all these anonymous thousands…)

  20. Communication

  21. Web Development Process Where do websites come from…?

  22. Web Development Process • All websites start with an idea! • Wouldn’t it be great if people could find information about my company online…? • Wouldn’t it be great if people could buy our products online…? • Wouldn’t it be great to make a site so interes-ting that millions would visit it each day, and then earn millions on ads…?

  23. Web Development Process • Wouldn’t it be great if people could buy our products online…? Now you know enough, start working!! …and the deadline is in three weeks, btw!

  24. Web Development Process • Clearly, the idea itself is not enough • From idea follows purpose (mission) • Often close to the idea, but somewhat more specific • The website should enable people to buy a broad selection of our products online, at the same prices as in our physical stores

  25. Web Development Process Sales Communication Presentation Informa- tion

  26. Web Development Process • Information: • ”Hello, world” • Basic information about company/organisation • Contact information • One-way communication • Very static, rarely updated • http://www.jens-m-jensen.dk

  27. Web Development Process • Presentation • Information, plus: • Presentation of products/services • Search function • Still one-way communication • Needs more frequent updates (Changes in prices, new products, …) • How are updates handled (CMS, Service,…)?

  28. Web Development Process • Communication • Presentation, plus • Possible to ask questions (and get answers) • FAQ, guides,… • Chat, e-mail, Twitter,… • Two-way communication • Users expectations rise (fast response to questions, etc.)

  29. Web Development Process • Sales (web-shop) • Communication, plus • Online sales of products and services • Standard solutions exist (Templates, CMS) • Numerous examples

  30. Web Development Process Some websites will not fit this model! Sales Communication Presentation Informa- tion Useful model for initial work on establishing purpose

  31. Web Development Process • Purpose established! • The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience • Can be start designing now…?

  32. Web Development Process • The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience • …and one year later, how will you know if the website was a success…?

  33. Web Development Process • The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience • Subjective!!!

  34. Web Development Process • The website should make it easy for our customers to buy a broad selection of our products online, while having a positive user experience • Try to define objective goals instead!

  35. Web Development Process • ”Easy” • It must be possible for 80 % of the users to complete an online purchase within 90 seconds, when starting from the landing page of our website

  36. Web Development Process • ”Broad selection” • At least 90 % of all the items in the company product catalog must be available for purchase online

  37. Web Development Process • ”Positive user experience” • At least 80 % of the users participating in a user survey must give the item ”overall user experience” a rating of 7 or more on a scale from 0 to 10. At most 5 % must give the item a rating of 3 or less.

  38. Web Development Process • Goals established, can we start working now? • Remember Social Constructionism • The Constructionist View: ”How you say something determines what the message is” • Who are we talking to…?

  39. Web Development Process Defining a Target Audience

  40. Web Development Process • Purpose and target audience will often – but not always – be rather closely related • Ideally, everybody should like our website! • In practice, only certain specific groups will be appealed to by our product, message, form of expression, etc. • Who are they…?

  41. Web Development Process • How can you characterise a certain Target Audience? • Geography • Demography • Psychography • Level of competence

  42. Web Development Process • Geography • Local/regional/national/ international • Urban/suburban/rural • Climate • Workplace/home

  43. Web Development Process • Demography • Age • Gender • Civil status (single, married,…) • Occupation • Education • Income level • Ethniticity • …

  44. Web Development Process • Psychography • Interests • Behaviour • Beliefs • Values • Culture/Subculture

  45. Web Development Process • Level of competence (with regards to Web usage) • Novice • Casual • Intermediate • Expert

  46. Web Development Process • Why is this relevant – what can the practical consequences be? • Imagine these target audiences: • Children age 5-8 • Senior citizens, age 60+ • Adults (age 18-60), elementary education • What is the influence on our design decisions?

  47. Web Development Process

More Related