1 / 42

Chapter 6

Chapter 6. Enhancing Collaboration Using Web 2.0. “ A lot of our successes don't have anything to do with anything our executives thought were a good idea.” Sergey Brin, Google On the Wisdom of Crowds. Learning Objectives. Learning Objectives. Defining Web 2.0.

tamal
Download Presentation

Chapter 6

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Chapter 6 Enhancing Collaboration Using Web 2.0 “A lot of our successes don't have anything to do with anything our executives thought were a good idea.”Sergey Brin, Google On the Wisdom of Crowds.

  2. Learning Objectives

  3. Learning Objectives

  4. Defining Web 2.0 Contrasting Web 1.0 to Web 2.0

  5. Pillars of Web 2.0 • Utilizing the Web as a Platform • Example: openSUSE operating systems • Peer-to-peer technology • Harnessing Collective Intelligence • Example: Amazon.com reviewers • Leveraging the Data • Example: Google’s knowledge of the customer • Implementing Innovative Web Capabilities • Example: Goog411

  6. Key Web 2.0 Capabilities • Using these pillars we can provide a rich Internet experience • Web 2.0 technologies allow creating unique applications such as: • Web Services • Widgets • Mashups

  7. Web Services • Allows data to be accessed easily by: • Utilizing the existing infrastructure • Accessing remote or local data easily • Creating new and dynamic Web applications • Facebook, Google Maps…

  8. Widgets • Small interactive tools • Typically for a single purpose • Can be placed on desktop or integrated into Web pages • Started on the MAC OS • Now available everywhere

  9. Mashups • Combination of two or more Web services • Creates unique applications • Google, Yahoo, Microsoft and others have created mashup editors

  10. Web-based Collaboration Tools • Easy access software • Allows individuals to share and communicate easily

  11. Benefits and Risks of Web-Based Collaboration Tools

  12. Some of Google’s Web Applications • Gmail: Web-based e-mails • Google Calendar: Collaborative calendar • Google Talk: IM client • Google Docs: Online office suite • Google Sites: Collaboration suite for team information

  13. Microsoft SharePoint and Groove • Microsoft’s SharePoint and Groove • used for organizations/small teams • Used for document and workflow management

  14. Other Web-based Collaboration Tools 6-14

  15. Content Management Systems • Allows for publishing, editing, version tracking, and retrieving digital information • Roles: • Creator—publishing • Editor—editing and publishing • Administrator—managing access, editing, and publishing • Guest—viewing

  16. Example: Microsoft SharePoint Content Management System

  17. Web of the Future • Semantic Web • Tim Berners-Lee • Web pages are designed so that computers are able to read and index the pages • Web 3.0 • World Wide Database • Open Technologies • Open ID • Integration of Legacy Devices • Intelligent applications

  18. Learning Objectives 6-18

  19. Empowering Individuals with Web 2.0 • Web 2.0 allows people to • Write their own content • Edit others content • Publish their own content • Several ways users can add value • Wikis • Blogging • Netcasts • Tagging • Printing on demand

  20. Wikis • Wiki: a Web site that is linked to a database • Keeps history of prior versions and changes • Allows for reversing any edits • Wikis allow people to • Post, edit, add, comment • Access information • Wikipedia is the most popular wiki • 10 million articles • 253 languages

  21. Other Wikis

  22. Tagging • Add data to digital content • Geo-tagging is adding information to maps

  23. Metadata • Data about data. • Example: What is “42”? • There is no context

  24. Blogging • Blogging or Weblogging started as digital diaries

  25. Issues in Blogging • Amatuerization of journalism • Nicholas Carr • Blogosphere • Power of the bloggers • “Rathergate”

  26. Netcasts • AKA podcasts (Apple term) • Distributing digital content (audio or video) via syndication feeds • Real Simple Syndication (RSS) is the most common type used • Feeds can be aggregated

  27. Printing-On-Demand • Customized printing in small batches • Low set-up and per print run costs • Blurb, Lulu, or BookSurge

  28. Learning Objectives

  29. Enhancing Collaboration with Web 2.0 • Collaboration can be done • Synchronously (i.e., at the same time) • Chatting online, video conference, and so on • Asynchronously (i.e., not coordinated in time) • E-Mail, discussion boards, and so on • Virtual Team • Group members in different places assembled to work on a project • Rush University Medical Center • Uses virtual medical teams • Patients get best health care regardless of where they reside

  30. Social Online Communities • Social networking • Business uses (i.e., LinkedIn) • Social uses (i.e., Facebook.com, MySpace.com)

  31. Network Effect • Why certain social Web sites succeed and other fail • The value of the network depends on the number of users • A critical mass is needed

  32. Viral Marketing • Marketing driven by word-of-mouth, similar to how viruses are transmitted • Promoting a product / service via online content that can be shared. • Example: BMW short films by famous directors • Critical Factors of Viral Marketing (Thomas Baekdal): • Do something unexpected • Make people feel something • Make sequels • Allow sharing and easy distribution • Never restrict access to the content

  33. Crowdsourcing • Using everyday people to outsource work • Eli Lilly’s InnoCentive • Company posts problems and anyone can take a shot at solving them • Amazon’s Mechanical Turk • Allows anyone to post problems • Users are compensated for correct or useful answers • E-lancing • Posting individual projects for anyone to bid on

  34. End of Chapter Content 6-34

  35. Opening Case: Managing in the Digital World: Digg.com: Changing How News Is Delivered • Digg.com founded in 2004 by Kevin Rose and Jay Adelson • News aggregation site where users post and vote on important news stories • Immensely popular • The “Digg effect”

  36. Virtual Reality (VR) People 6-36 • People enjoy nature from the comfort of their living rooms • Study: • Outdoor activities such as camping, fishing, visits to natural parks are declining • Decline began during rapid growth of video games • Will nature conservation and concern for environment deteriorate if people prefer “virtual nature”?

  37. Digg’s Kevin Rose and Jay Adelson • Rose hosted TV show called Screen Savers • Met when Jay was a guest on the show • Started Digg in 2004 • News aggregation site based on Web 2.0 principles

  38. False Stories Receive Attention: Madness of the Crowds • Digg posts can have large impacts • 2007—Digg users posted that Nancy Pelosi wanted opinions on possible impeachment of President Bush. They posted her phone number. • Pelosi was flooded with phone calls, however, no impeachment was planned • A user accused a writer for the O’Reilly Show of stealing code from Digg • No code was stolen • Digg users posted HD DVD encryption codes • Digg users influenced management to leave up the code • Hard to aggregate wisdom of crowds without aggregating their madness as well

  39. Top Web 2.0 Sites • Several companies publish ranking of top Web 2.0 sites: • Yahoo! • Complete • Quantcast • Alexa

  40. Virtual Extras • Difficult to generate computer generated crowd scenes for video games and movies • UCLA professor company has developed a crowd generation software • Up to 1,400 autonomous people • Act like real people • Motion layer for walking, running, and so on. • Reactive layer for interacting with environments • Cognitive layer for reacting in a human-like fashion • Crowds gather in groups, sit down to rest, avoid oncoming traffic, and so on

  41. The Internet Movie Database (IMDb) • Began as a Usenet list in 1990 • Before the WWW existed • Online database of movie related information • Registered users can leave comments or submit information • Business professionals can post photos, resumes, and additional information for a fee • 17 million users • How can IMDb promote movies or actors? • What is next for IMDb?

  42. Online Travel • Online travel agencies • Expedia, Travelocity, Orbitz • In the first quarter of 2008, Expedia accounted for 32 percent of worldwide bookings • Some providers prefer customers to book directly • Build customer relationships • Avoid OTA fees • JetBlue, InterContinental Hotels • Travel search engines • Kayak, SideStep, Mobissimo, Yahoo!’s FareChase • Link to suppliers’ Web sites

More Related