slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
eBay PowerPoint Presentation
Download Presentation
eBay

Loading in 2 Seconds...

play fullscreen
1 / 32

eBay - PowerPoint PPT Presentation


  • 233 Views
  • Uploaded on

By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman. eBay. Key Question for eBay . How can eBay continue to grow as an online retailer?. Secondary Questions. What is eBay’s history? What is happening in eBay’s external environment?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

eBay


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman eBay
    2. Key Question for eBay How can eBay continue to grow as an online retailer?
    3. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    4. eBay Company Overview
    5. eBay Key Acquisitions Conclusion: eBay’s strategy of growth by acquisition in core and adjacent markets has been hit or miss. Major success was PayPal, which was more of a horizontal integration than an adjacent market.
    6. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    7. PEST Analysis for eBay
    8. Industry Overview (Supply) Porter’s five forces: Threat of substitute products High Rivalry among existing competitors High Bargaining power of buyers High Bargaining power of suppliers Medium Threat of new entrants High
    9. Porter’s Five Forces
    10. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    11. Registered & Active eBay Users Reg users continues to grow but Active users has flattened out
    12. Core Business: Online Auctions # of online Auctions declining during same time frame as users are increasing
    13. eBay’s Business Model – 3 Operating Segments
    14. Net Revenues By Segment
    15. Forrester Research: 2012 Prediction of Internet Sales B2B predicted to be 10x larger than retail sales
    16. Worldwide Internet Users in 2008 220m of NA was from US.
    17. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    18. eBay’s Competition Initial Competition: Classifieds, Garage Sales, Flea Markets, Collectible Shows, Local Auctions Current Competition: Classifieds, Garage Sales, Flea Markets, Collectible Shows, Local Auctions Retailers with e-commerce presence Brick and mortar discount retailers Specialty retailers Competition increases via new entrants and eBay enhancing product mix. Direct Competition: Overstock.com, Amazon.com, uBid.com
    19. Comparison with Competition All started in a unique niche, but have grown similar via product expansion.
    20. Success Factors for E-commerce site Factors are the same regardless of online auction or retailer. Brand and product mix are the two key success factors.
    21. Success Factors: eBay vs. Competition Large Product Mix Big Box Clsfd Ads Weak Brand Strong Brand Flea Mkt Spclty Small Product Mix
    22. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    23. Internal Analysis – Core Values Conclusion: eBay’s recent changes to their fee structure and feedback forum go against the company’s core values.
    24. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    25. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    26. Management Timeline
    27. Whitman vs. Donahoe Meg Whitman John Donahoe
    28. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    29. SWOT Analysis for Dell
    30. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?
    31. Recommendations 1. Fire John Donahoe, leverage strong board of directors to find a replacement that can lead eBay into the future. 2. Focus on restoring the eBay brand name. Make eBay.com a 100% auction site. Use Shopping.com and other possible acquisition targets to compete in traditional online retail space. 3. Revamp fee structure to be friendly to both small and large sellers. Tier the structure based on monthly or annual trade volumes.
    32. Recommendations 4. Look into acquiring either or both Overstock.com and uBid.com Introduce “Merchant Rewards” program Allow merchants to earn rewards points per transaction. Rewards can include shipping credits/codes, free boxes, packing supplies.