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to Dream, to Believe, to Dare and to Do. Palina Klyshko Alina Fattakhova. Profiles.

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to dream to believe to dare and to do
to Dream, to Believe,to Dare and to Do.

Palina Klyshko

Alina Fattakhova



  • The Walt Disney Company was founded on October 16, 1923, by brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner and licensor of eleven theme parks and several television networks, including ABC and ESPN.
  • Mickey Mouse serves as the official mascot of The Walt Disney Company.
  • Disney's corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California.
  • The company divisions are: The Walt Disney Studios, Parks and Resorts, Interactive Media, Disney Consumer Products and Media Networks.

Animation Industry

  • One of the fastest growing industries
  • The major markets are United States, Canada, Japan, France, Britain and Germany.
  • Major competitors are Dreamworks, Eidos Interactive, Pixar Animation Studios, Square-Enix, Warner Bros, Sony, Nintendo.
  • The company has been a component of the Dow Jones Industrial Average since May 6 1991.
Motivation Strategies for employees:

Diversity Resource


employees benefits
Employees’ Benefits

Health, Dental, Life Insurance and more

Complimentary Theme Park Passports

Educational Reimbursement

Learning and Development Opportunities

The Walt Disney Company Foundation

Scholarship Program

Employee Stock Purchase Program

Disney TEAM Discounts

Credit Unions

Educational Matching Gifts Program

Disney VoluntEARS

Service Awards

Personal Assistant Network

Employee & Cast Member Contests

Childcare Centers in Burbank and Orlando

Employee Stores in Several Locations

disney corporate culture
The Disney College Program & Disney University

- learning laboratory where students can live, learn and earn in a well-rounded experience.

Disney Culture & Internal


Team-building exercises,

case studies, activities

and tours.

Disney Corporate Culture
motivation theory
Motivation Theory
  • Reinforcement Theory
  • Expectancy Theory
pros and cons
PROs and CONs
  • Target both management and employees
  • Different types of bonuses—monetary and nonmonetary
  • Pride for Company’s reputation and brands
  • Commitment to innovation and development
  • Job diversification
  • Brutal work conditions
  • Lack of feedback on employees’ performance
  • Little communication with the leaders
  • Discrimination issues