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Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline” PowerPoint Presentation
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Global Entrepreneurship with Lukas O. RITZEL Class presentation on my business: “Les macarons de Pauline”. Pauline VETTIER January 13th, 2010 English Track 2 , Group A School Year 2009/2010. Introduction (1). Introduction (2). OR. Introduction (3). Project definition.

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Global Entrepreneurshipwith Lukas O. RITZELClass presentation on my business:“Les macarons de Pauline”

Pauline VETTIERJanuary 13th, 2010

English Track 2, Group ASchool Year 2009/2010

project definition
Project definition
  • Name: “Les macarons de Pauline”
  • Concept:
    • Bakingand selling home-made macarons
    • Teaching macarons-making classes
  • Support: Online boutique, no physical shop

Context

Inside my business

Market it !

Invest !

context entrepreneurship in france
Context:Entrepreneurship in France
  • “Autoentrepreneur” status = Individual entrepreneur
  • Law January 2009 :

- Started easily

- Minimum risk

- Many advantages

- Social & fiscal contributions depending on the turnover

Context

Inside my business

Market it !

Invest !

my business part i
My business – Part I

Context

Inside my business

Market it !

Invest !

my business part i continued
My business – Part I (continued)
  • What? Selling home-made, custom-made Parisian macarons
  • Where? Local business : Grenoble & area
  • How ?

Orders: by phone or through web-boutique

www.macaronspauline.com

Delivery: pick orders up at my place or personally delivered (with fee)

  • How much ? 0.80€ each
  • Goal ? Discovery and gustative pleasure !

Context

Inside my business

Market it !

Invest !

my business part ii
My business – Part II

Context

Inside my business

Market it !

Invest !

my business part i i continued
My business – Part II (continued)
  • What? Holding macarons-making classes
  • Who? Individuals or small groups
  • Where?

In my well-equipped kitchen

At people’s place (in Grenoble and elsewhere).

  • How much ? 20€/hour, cost of ingredients not included
  • Goal ? 

Context

Inside my business

Market it !

Invest !

on line presence 1 viral marketing by words of mouth and through the web
On-line presence (1)Viral marketing, by words of mouth and through the web

Context

Inside my business

Market it !

Invest !

macarons consumer trends what will make you want to invest
Macarons & Consumer trendsWhat will make you want to invest ?
  • Trend n°1: Sustainability, Green wave
    • Organic eggs
    • Almond flower from fair trade

Context

Inside my business

Market it !

Invest !

macarons consumer trends what will make you want to invest1
Macarons & Consumer trendsWhat will make you want to invest ?
  • Trend n°2: « Chef à domicile »
    • Macaron-making classes

Context

Inside my business

Market it !

Invest !

macarons consumer trends what will make you want to invest2
Macarons & Consumer trendsWhat will make you want to invest ?
  • Trend n°3: Eco-Easy
    • Minimum packing
    • Eco-friendly packaging (recycled materials)

Context

Inside my business

Market it !

Invest !

macarons consumer trends what will make you want to invest3
Macarons & Consumer trendsWhat will make you want to invest ?
  • Trend n°4: Urban experience
    • Bringing Parisian chic to Grenoble
    • Giving provincials a sense of luxury

Context

Inside my business

Market it !

«  […] those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too. »

Invest !

macarons consumer trends what will make you want to invest4
Macarons & Consumer trendsWhat will make you want to invest ?
  • Trend n°5: Premium
    • Unique dual concept
    • In Grenoble & area only

Context

Inside my business

Market it !

Invest !

investment
Investment

Context

Inside my business

Market it !

Invest !

investment1
Investment
  • Margin:
    • Selling price per unit : 0.80€
    • Cost per unit: ~ 0.38€
  • On-line boutique = no monthly rent
  • Limited initial investment = lower risk
  • 2 branches of business = more opportunities

Context

Profit:

+ 0.42€

Inside my business

Market it !

Invest !