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David Clews Subject Centre Manager Higher Education Academy Art | Design | Media Subject Centre Creating Entrepreneurship: entrepreneurship education for the creative industries The key research question informing this work is:

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creating entrepreneurship entrepreneurship education for the creative industries

David Clews

Subject Centre Manager

Higher Education Academy

Art | Design | Media Subject Centre

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries2

The key research question informing this work is:

How can UK Higher Education in art, design and media enhance its contributions to the continuous growth in quality and activity of the UK creative industries?

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries3

The key research question informing this work is:

How can UK Higher Education in art, design and media enhance its contributions to the continuous growth in quality and activity of the UK creative industries?

For the purposes of researching this question our definition of entrepreneurialism is the creation of new enterprises to make financial, social and/or cultural capital through the innovation and implementation of new ideas and methods.

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries4

The key research question informing this work is:

How can UK Higher Education in art, design and media enhance its contributions to the continuous growth in quality and activity of the UK creative industries?

For the purposes of researching this question our definition of entrepreneurialism is the creation of new enterprises to make financial, social and/or cultural capital through the innovation and implementation of new ideas and methods.

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries5

findings

the research suggests there are 5 interrelated conditions for effective entrepreneurship education

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries6

findings

the research shows there are 5 interrelated conditions for effective entrepreneurship education

learning outcomes

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries7

findings

the research shows there are 5 interrelated conditions for effective entrepreneurship education

learning outcomes

collaboration

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries8

findings

the research shows there are 5 interrelated conditions for effective entrepreneurship education

learning outcomes

collaboration

Creating Entrepreneurship: entrepreneurship education for the creative industries

cultural change

creating entrepreneurship entrepreneurship education for the creative industries9

findings

the research shows there are 5 interrelated conditions for effective entrepreneurship education

learning outcomes

collaboration

Creating Entrepreneurship: entrepreneurship education for the creative industries

cultural change

sustainability

creating entrepreneurship entrepreneurship education for the creative industries10

findings

the research shows there are 5 interrelated conditions for effective entrepreneurship education

learning outcomes

collaboration

Creating Entrepreneurship: entrepreneurship education for the creative industries

cultural change

sustainability

funding and investment

creating entrepreneurship entrepreneurship education for the creative industries11

findings

Over 80% of surveyed art, design and media departments have some form of purpose designed entreprepreneurship education programme.

there are long lead times for working in industry to build experience and competencies for entrepreneurship.

m

projects and assessment could be better designed to test students’ abilities to apply design skills in commercial settings.

m

Creating Entrepreneurship: entrepreneurship education for the creative industries

learning outcomes

creating entrepreneurship entrepreneurship education for the creative industries12

findings

higher education institutions need to respond to local and regional opportunities

learning outcomes

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries13

findings

higher education institutions need to respond to local and regional opportunities

learning outcomes

Creating Entrepreneurship: entrepreneurship education for the creative industries

industry activity is fast-moving and fast-changing

creating entrepreneurship entrepreneurship education for the creative industries14

findings

higher education institutions need to respond to local and regional opportunities

learning outcomes

Creating Entrepreneurship: entrepreneurship education for the creative industries

industry activity is fast-moving and fast-changing

students need to know what they have learned in order to apply knowledge effectively

creating entrepreneurship entrepreneurship education for the creative industries15

findings

students, recent graduates and creative industries will benefit from better links with higher education institutions and departments by:

m

m

Colaborations will build infrastructures for CPD and life-long-learning and build capacity for knowledge transfer;

m

Provide an environment for creative professionals and creative industries to form joint enterprises with HEIs.

m

Creating Entrepreneurship: entrepreneurship education for the creative industries

collaboration

creating entrepreneurship entrepreneurship education for the creative industries16

findings

HE institutions offer time and space for reflection and build on commercial values

collaborations

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries17

findings

HE institutions offer time and space for reflection and build on commercial values

collaborations

Creating Entrepreneurship: entrepreneurship education for the creative industries

industry gains access to new ideas, skills and technologies.

creating entrepreneurship entrepreneurship education for the creative industries18

findings

HE institutions offer time and space for reflection and build on commercial values

collaborations

Creating Entrepreneurship: entrepreneurship education for the creative industries

industry gains access to new ideas, skills and technologies.

students will situate their learning in a wide range of environments

creating entrepreneurship entrepreneurship education for the creative industries19

findings

student focus groups have demonstrated that overwhelmingly, their performance indicators for future success are more aligned with academic than commercial values.

m

audit and quality assurance processes are a barrier to forming effective collaborations.

applied research in art, design and media has been steered towards the orthodoxies for academic research.

Creating Entrepreneurship: entrepreneurship education for the creative industries

cultural change

entrepreneurship education for the creative industries

findings

will enhance HEI opportunities to engage with industry and the wider community

cultural change

entrepreneurship education for the creative industries

entrepreneurship education for the creative industries21

emerging findings

will enhance HEI opportunities to engage with industry and the wider community

cultural change

entrepreneurship education for the creative industries

will encourage innovation between HEIs, students and industry

creating entrepreneurship entrepreneurship education for the creative industries22

emerging findings

will enhance HEI opportunities to engage with industry and the wider community

cultural change

Creating Entrepreneurship: entrepreneurship education for the creative industries

will encourage innovation between HEIs, students and industry

new paradigms + values for assessment will enhance students’ learning experience

creating entrepreneurship entrepreneurship education for the creative industries23

findings

the current provision for entrepreneurship education in art, design and media departments is varied. Initiatives include straightforward teaching of skills, situated, problem and project-based learning, work-based and placement learning, collaborations with industry and extra-curricular support.

Creating Entrepreneurship: entrepreneurship education for the creative industries

sustainability

creating entrepreneurship entrepreneurship education for the creative industries24

findings

entrepreneurship education may assist in widening participation and internationalising the curriculum

sustainability

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries25

findings

entrepreneurship education may assist in widening participation and internationalising the curriculum

sustainability

Creating Entrepreneurship: entrepreneurship education for the creative industries

new entrepreneurs and enterprises supported by HEIs = shared benefits + risk management

creating entrepreneurship entrepreneurship education for the creative industries26

findings

entrepreneurship education may assist in widening participation and internationalising the curriculum

sustainability

Creating Entrepreneurship: entrepreneurship education for the creative industries

new entrepreneurs and enterprises supported by HEIs = shared benefits + risk management

entrepreneurship education will support learning beyond the curriculum.

creating entrepreneurship entrepreneurship education for the creative industries27

findings

a more coherent vision for entrepreneurship education for art, design and media and its successful implementation could assist higher education in the delivery of its wider mission.Particularly in respect of key national agenda: Widening Participation; Continuous Professional Development and developing links with industry and the wider community.

m

Creating Entrepreneurship: entrepreneurship education for the creative industries

funding and investment

creating entrepreneurship entrepreneurship education for the creative industries28

findings

new paradigms for research and development may enhance HE opportunities for funding

funding and investment

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries29

findings

new paradigms for research and development may enhance HE opportunities for funding

funding and investment

Creating Entrepreneurship: entrepreneurship education for the creative industries

art, design, media communities have the capacity for innovative education

creating entrepreneurship entrepreneurship education for the creative industries30

findings

new paradigms for research and development may enhance HE opportunities for funding

funding and investment

Creating Entrepreneurship: entrepreneurship education for the creative industries

art, design, media communities have the capacity for innovative education

funding targetted at entrepreneurship and innovation in HE + industry collaborations will benefit the economy

creating entrepreneurship entrepreneurship education for the creative industries31

enablers

There are high levels of commitment and enthusiasm in art, design and media departments for enhancing entrepreneurship education, including:

Purpose designed entrepreneurship modules.

Integration with practice-based learning.

Pedagogies that are well suited to enhanced entrepreneurship education for art, design and media students.

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries32

barriers

despite significant levels of activity effectiveness is hampered by:

lack of sufficiently differentiated policy instruments and guidance.

conflation of entrepreneurship with creativity.

conflation of entrepreneurship with employability.

regulatory structures hinder effective communication between creative industry and higher education.

Creating Entrepreneurship: entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries33

areas for recommendation

there is a need to develop more appropriate definitions for entrepreneurship

entrepreneurship is inherent to creative practice but needs to be explicit in the curriculum

Creating Entrepreneurship: entrepreneurship education for the creative industries

there is a need to reform funding and quality assurance mechanisms for art design and media higher education

creating entrepreneurship entrepreneurship education for the creative industries34

entrepreneurship education for the creative industries

the project is supported by the following organisations

Creating Entrepreneurship:entrepreneurship education for the creative industries

creating entrepreneurship entrepreneurship education for the creative industries35

David Clews

Subject Centre Manager

Higher Education Academy

Art | Design | Media Subject Centre

Creating Entrepreneurship: entrepreneurship education for the creative industries