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Notes from CASE Social Media Wednesday | June 12, 2012 PowerPoint Presentation
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Notes from CASE Social Media Wednesday | June 12, 2012
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  1. Notes from CASE Social Media Wednesday | June 12, 2012

  2. Participating Orgs/Schools • mStoner-communications strategy for higher ed • University of Texas at Austin • Cornell University • Loyola University Chicago • Northwestern University • Webster University

  3. Good Ideas • Facebook • Setting goals around engagement, not fundraising (Success stories limited mostly disaster relief and Obama 08) • Getting graduating seniors to join your Facebook page • Live streaming big campus events • Latch on to specific stories over a period of time • Young alumni tend to latch on to specific emotional connections rather than institutional news; Use nostalgia

  4. Good Ideas • Twitter • Tweeter feeds from the university president or a beloved professor work really well • #RightNowhashtags, where users tweet what they are doing right now, have worked really well • Syracuse tweets from a person rather than the institution • LinkedIn • Career services office have seen a lot of success on LinkedIn • Check to see that every group members is an alumni

  5. Good Ideas • LiveStream.com • Popular platform for streaming live events • Instragram • Instagram photo contests are very popular • YouTube • Consistently monitor videos that students have posted, and reuse this content

  6. Bad Practices • Stop adopting new technology for the sake of it • Stop starting new accounts • Stop inappropriately using third party posting tools • Outsourcing social media to outside agencies • Blogs - Ban 'X ways to do this' or Questions that have obvious answers 'Should you be on Facebook'? • Posts for the sake of posts, without content

  7. Analytics Goal Setting • Increase engagement by _% • Drive x number of people to website • Drive x number to gifts Key Performance Indicators (KPIs) • Feedback, likes, follows, pageviews, conversions

  8. Analytic Tools Google Analytics • Social Interaction Tracking - tracks what content is shared on your website • Google URL builder - sets up specific campaigns - content+source of traffic+ specific links Facebook Insights • People talking about this - someone has shared a piece of content from your site • Engaged users - number of people who clicked or view a post • Real value is in exported data Klout and Kred measure Twitter engagement and reach