Social Media Case Study. Washington Capitals. Sean Parker- Director of Digital Media. Sergey Kocharov - Senior Director of Communications. Communications Staff. Pace Sagester - Manager of Media Relations. Megan Eichenberg - Communications Coordinator.
Sergey Kocharov- Senior Director of CommunicationsCommunications Staff
Pace Sagester- Manager of Media Relations
Megan Eichenberg- Communications Coordinator
James Heuser- Digital Content Producer
Deborah Francisco- Managing Web Developer
Chief Marketing Officer- Monumental Sports & Entertainment
@WashCaps – Get your official Caps updates. Click Here for a list of Game Night Hashtags.
@CapsMedia – The Caps media relations department touches base with the media covering the Capitals. (Must be approved to follow.)
@CapsCR - Tweets about players in the community, our community & charitable programs.
@CapsSlapshot – News, updates and events surrounding the Capitals mascot, Slapshot.
@CapsGameEnt – News and updates regarding game entertainment and CRL. Let us know what you think of the show and game night entertainment.
@ScarletCaps – News from the Scarlet Caps blog and Club Scarlet.
@CapsYouthHockey – News and events about the Capitals youth hockey related programs.
@CapitalsIntern – Behind the scenes look at being an intern for the Capitals.
@WaltonCaps – Radio voice of the Capitals John Walton tweets about life with the Caps.
Google+ - http://washingtoncaps.com/plus
Location-based Social Networks
Caps on Foursquare, check in at Kettler Capitals Iceplex and the Verizon Center.
Capitals on Foursquare
LinkedIn - Discus the Caps and hockey with other fans on this professionals-oriented social network.
The Washington Capitals LinkedIn Group
Listen to music, play music and discuss the Caps in the Capitals Rock Turntable.fm room.
Talk about Caps Hockey with other Capitals fans.
Created: May 16, 2008, 1:30 PM
Last Update: June 10, 2013, 5:26 PM
“The Capitals have a reputation as being one of the more digitally savvy teams in
professional sports and are always seeking innovative ways to give back and add
value to their diehard fans. The #CapsPowerPlay rewards program is just another
example of their willingness to find cool and unique ways to recognize and reward
the best fans in the NHL.” – Steve Cobb- Cofounder, Activ8Social
“Become the most repined sports board on
“It’s vital. It’s the quickest way for us to get our
ALWAYS LOOKING TO IMPROVE