The Womenswear Analysis of Korean Dongdaemun

1. Soft Girl -- The Womenswear Analysis of Korean Dongdaemun =

2. Overview The products of Dongdaemum market in Seoul, Korean, include every kind of trendy decorations, toys and accessories. The high cost-efficiency has attracted many retailers and foreign visitors. Great clothing develop ability, short-run production, quick-react system and proper price are the features of this biggest Asian fashion industry cluster. This market for both wholesale and retail is also famous for its large quantity of night shoppers. Latest style, bright lighting, wide passageway and lively music of Dongdaemum are attracting the teenagers from all over the world. The passenger flow has been recovered a lot from the depression of epidemic period. video

3. Online Market The APP of apM Place allows people to shop in Dongdaemun online. Latest styles will be updated, and there are also recommended items on the homepage. Online shopping has become the important channel during the epidemic period.

4. 3D Floral Embroidery

5. 3D Floral Embroidery 3D plan and flower embroidery is mainly decorated on both sides of collar and placket. This tiny decoration improves the detail and delicacy. The application in placement is minimalist and retro, fully presenting the gentle pastoral style.

6. Unexpected Part Additional cloth parts are added to T-shirt, shirt and dress to bring design details and visual layers. The casual tying way provides wearer with freedom and shows a leisure and languid temperament.

7. Multi-layer Collar Multi-layer collar design is widely used on top and dress. Different forms are presented in sweet lady style and simple sophistication style. Hemming and piping crafts on edges make the collar more delicate, which provides more visual layers and increases the creativity and playfulness.

8. Twisted Ripple Twisted ripple is applied on many items. This creative design enlivens the clothing. The combination with check and dot is extremely girly. While the fusion with smooth fabric shows the gentle temperament of lady.

9. Graffiti Print Colorful graffiti print is widely used . Freehand animal, human portrait and letter present a messy beauty. The application on basic leisure T-shirt and shirt provides a joyful and free effect with the vividness of gender-neutral style.

10. Positioning Print of Cartoon Character

11. Positioning Print of Cartoon Character Positioning print of cartoon character is repeated to present the summer vibe. Classic Doraemon pattern is still popular. And there are also some western characters. English letters are also combined with the patterns to show the youthful leisurely style.

12. Casual Outerwear Lightweight casual outerwear is the must-have sun-proof item in summer. Baseball shirt, hooded and zipped styles are loose and comfortable. Multiple pale colors are combined to show contrast. Pocket design enhances the functionality and creates the supercool temperament of girls.

13. Waisted Dress Dress is still popular in summer. Waisted X-line dress, which can underline the hip curve and cover the disadvantage of pear-shaped body, is noteworthy. The dress length is mainly short and midi.

14. Chanel Top Retro and elegant Chanel style is deeply loved by consumers. And the Chanel top in March and April is more minimalist and elegant. The combination with high-waist jeans is retro and pure.

15. Colorful Flower Print Delicate ditsy floral pattern is changed into colorful large flowers. The whole feeling is more enthusiastic and lively, and the color is also richer. Red, yellow and purple are the main color tones. Influenced by the reaction of epidemic, lively patterns with bright colors are more attractive, which endow depressive consumers with new feeling.

16. Imitation

17. Imitation The styles of Max Mara, Chanel and Lv are classic and beautiful, which make them become the first choice to imitate. The architectural printing of ICICLE is also used.