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Company Presentation. Berlin, 8.03.2012. Zalando in a box. Germany’s biggest online shoe store and becoming Europe‘s leading online fashion store

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company presentation

Company Presentation

Berlin, 8.03.2012

zalando in a box
Zalando in a box
  • Germany’s biggest online shoe store and becoming Europe‘s leading online fashion store
  • We offer a great assortment, having more than 1,000 brands – ranging from popular high street brands to exclusive designer trends for shoes, fashion, sports, living and beauty products
  • We serve men, women and kids with great service: free shipping and return - right to return: 100 days, free service-hotline
  • Founded in 2008 by Robert Gentz and David Schneider, with headquarter with more than 1,000 employees are based in Berlin.
  • From our warehouses near Berlin we ship to 7 markets: Germany, Austria, Netherlands, France, Italy, UK, Switzerland. To keep track with our expansion, we currently build Germany’s biggest logistic center in Erfurt.
  • Additionally the Zalando Lounge is a private shopping club where we offer our customers premium brands at strongly reduced prices, ourpartnerprogrammcompletestherange
in less than 4 years to major european player
In less than 4 years to major European player

Unique visitors in millions [per month]

Zalando offers Home Textiles

TV campaignswin EFFIE award


to Italy

Zalando Magazine

Pre-opening Outlet store in Berlin


Expansion to France, Premium segment

More Fashion Focus


to Switzerland

Expansion to Netherlands

Expansion to UK

First TV commercial „Warning“


to Austria

Market entry shoe shop


Beauty and sports assortment

Apparel assortment

* Source: googleanalytics

zalando a success story
Zalando – a success story
  • Although Zalando is not even 4 years old we are among the best known e-commerce brands: the aided brand recall is about 96% in Germany.
  • We have more then 200.000 daily visitors
      • Best in class marketing with 360° approach across all channels: besides our very successful online marketing strategy including SEO, SEM, re-targeting and affiliate programs, TV campaigns helped Zalando to grow. Our campaigns are easily recognizable and won an EFFIE Award. With more than 1,3 Mio. copies per issue the quarterly Zalando Magazine is Germany’s largest fashion magazine. Co-operations and Product Placements, e.g. with “Germany’s Next Topmodel”, underline our fashion- and trend competence.
  • Zalando offers greatservice which is not only being valued by our customers, but by independent institutes, our partners and magazines, e.g. customer satisfaction is TÜV SÜD tested and rated with grade 1,9 (good)
      • Everything inhouse strategy: young dynamic teams for fast reaction to new situations and requirements
      • Strong private labels: totargetlowpricesegments at attractivemargins, e.g. Zalando Collection, Zign, mint & berry

Source: Textilwirtschaft „Online Retail 2012“ (Germany); TÜV „Customers Satisfaction Study 2011“(Germany); Service Value „ServiceAtlas Schuhfachhandel 2011“(Germany)

we are unique
We are unique!
  • Unique Combinationofvastproductassortmentandgoodservice: Free shipping and return, 24/7 free hotline, fast delivery, safe shopping
      • With our great assortment we fulfill the fashion desires of all customers: We got all styles! From classic brandsto trendy lifestyletrends!
      • Zalando inspires & brings the latest fashion news at your desk:
        • QuaterlyZalando-Magazin with more than 1,3 Mio. copies per issue
        • Zalando News & Styles, our editorial section within the shop
        • Fashionblog, Newsletter, Facebook- & Twitter-Account
      • Shopping on Zalando is easy and makes our customers happy: easy navigation and intuitive operation, convenient shopping
      • Strong and unique brand: everyone knows Zalando! Our aided brand awareness is about 96% in Germany. Our humorous, likable and individualistic campaigns helped us to gain this high brand awareness. We are perceived as a desirable, individualistic and cosmopolitan brand with a very good sense of trend – and always with a twinkle in the eye ;-)
our vision becoming europe s no 1 destination for fashion and lifestyle shopping
Our Vision: Becoming Europe‘s No. 1 destination for fashion and lifestyle shopping!

Howtogetthere …

  • Continuousgrowth in termsof:
    • Internationalization: wearepresent in 7 countries, planningtoexpandfurther (Scandinavian countries, Belgium, Poland, Spain)
    • Customizedassortmenttofulfillcustomer‘sdesiresbetterwitheveryday
    • Partner program: optionforthirdpartiestosellproducts on Zalando
    • New categories: like Zalando Home, offeringhome textiles andinteriorfashion
    • Strengthenourbrandimageasfashioncompany
    • With strong private labels, e.g. Zign, mint&berry, Mai Piu Senza
    • Collections, e.g. ourfirst „Zalando Collection“, completelydesigned in-house, including fashion, shoes and handbags
    • Cooperations with designers, e.g. Berlin based Bernadette Penkov, brands and TV fashion formats, e.g. “Germany’s Next Topmodel”