How Retailers Create Value. - Right Merchandise - Good Shopping Atmosphere - Decreased Shopping Risk - Convenience. Increases Customer Utility. Enhances Value. Reduces Price. - Control of Costs. The Retail Mix. Selling Service Store Design Location Merchandise Pricing Promotion.
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- Right Merchandise
- Good Shopping Atmosphere
- Decreased Shopping Risk
- Control of Costs
Create value for customers and profit for firm
Create differential advantage
Select target market