how retailers create value l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
How Retailers Create Value PowerPoint Presentation
Download Presentation
How Retailers Create Value

Loading in 2 Seconds...

play fullscreen
1 / 8

How Retailers Create Value - PowerPoint PPT Presentation


  • 198 Views
  • Uploaded on

How Retailers Create Value. - Right Merchandise - Good Shopping Atmosphere - Decreased Shopping Risk - Convenience. Increases Customer Utility. Enhances Value. Reduces Price. - Control of Costs. The Retail Mix. Selling Service Store Design Location Merchandise Pricing Promotion.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

How Retailers Create Value


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
how retailers create value
How Retailers Create Value

- Right Merchandise

- Good Shopping Atmosphere

- Decreased Shopping Risk

- Convenience

Increases

Customer

Utility

Enhances

Value

Reduces

Price

- Control of Costs

slide2

The Retail Mix

  • Selling
  • Service
  • Store Design
  • Location
  • Merchandise
  • Pricing
  • Promotion
slide3

Retailing Careers

  • Store Management
  • Merchandising/Buying
  • Corporate (support)
    • Information Systems
    • Distribution
    • Loss Prevention
    • Finance
    • Store Design
challenge of retail management
Challenge of Retail Management

Overall Goal:

Create value for customers and profit for firm

Marketing Objective:

Create differential advantage

Tasks:

Analyze changing

environment

Select target market

Coordinate ele-

ments of

retail

mix

the margin turnover tradeoff
The Margin-Turnover Tradeoff

Hi Margin

Lo Turnover

High

Low

Margin

Lo Margin

Hi Turnover

Low High

Turnover

competition among strategic groups
Competition Among Strategic Groups

High

Prestige

Stores

Traditional

Dept. Stores

Merchandise

Offering

(quality,

selection,

fashion, etc.)

Mass

Merchandisers

Upscale

Discounters

Low

Discounters

Low

High

Price

the margin turnover tradeoff7
The Margin-Turnover Tradeoff

Hi Margin

Lo Turnover

High

Low

Margin

Lo Margin

Hi Turnover

Low High

Turnover

competition among strategic groups8
Competition Among Strategic Groups

High

Prestige

Stores

Traditional

Dept. Stores

Merchandise

Offering

(quality,

selection,

fashion, etc.)

Mass

Merchandisers

Upscale

Discounters

Low

Discounters

Low

High

Price