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The Value Matrix a Framework to Describe and Create Value

Research Presentation Day. 2002. The Value Matrix a Framework to Describe and Create Value. Veronica Martinez-Hernandez Ph.D Student Supervised by: Dr Umit Bititci and Prof Allan Carrie. Point of Departure. Research Question. Results. Contributions. Why study Value?. From Theory:

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The Value Matrix a Framework to Describe and Create Value

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  1. Research Presentation Day 2002 The Value Matrix a Framework to Describe and Create Value Veronica Martinez-Hernandez Ph.D Student Supervised by: Dr Umit Bititci and Prof Allan Carrie

  2. Point of Departure ResearchQuestion Results Contributions Why study Value? • From Theory: • Finances • Marketing • Operations • From Practice: • Misinterpretation of Value • “low prices, brand, etc” • Lack of value direction

  3. Point of Departure ResearchQuestion Results Contributions Weaknesses of Current Solutions Traditional frameworks Do Not describe the creation of current value Current frameworks are just focused on the value creation for the organisation. Lack of links from operations to customers/ stakeholders in creating value

  4. Point of Departure ResearchQuestion Results Contributions Unsolved issues in Value Creation • Integrationof customers/stakeholders to the value creation process • Complete definition of Value from strategic management • Lack of Guidelines to create value. • Lack of a complete framework to classify current values. If existent, there is not complete.

  5. Point of Departure ResearchQuestion Results Contributions Initial Questions Why is important to define Value? RQo.- Is there any definition that reflects value from stakeholders and business perspective? NO Therefore…

  6. 55% 45% Hard Soft Research Question 1 Point of Departure RQ1. Does Value comes in Hard and Soft Value Dimensions? ResearchQuestion Results Contributions

  7. Point of Departure ResearchQuestion Results Contributions Research Question 2 RQ2. Are the value propositions of the Value Matrix valid?

  8. Point of Departure ResearchQuestion Results Contributions Research Questions 3 and 4 RQ3. What is the Unit of Analysis of the Value Matrix? RQ4. Can an organisation have more than one value propositions?

  9. Point of Departure ResearchQuestion Results Contributions Research Question 5 RQ5. Are there particular characteristics “footprints” for each value propositions of the value matrix?

  10. Point of Departure ResearchQuestion Results Contributions Contributions to knowledge • Value can be deployed on Hard and Soft • The value propositions of the value matrix are valid to describe and/or classify businesses • The Value Cube Provides two new value propositions “Simplifiers” and “Socialisors” • The Value Cube can be applied to BU, FU or whole organisation

  11. Point of Departure ResearchQuestion Results Contributions Contributions to practice The Value Cube focus on business strategy to: * Select Customers and * Create operational focus • For organisations this delivers: • A tool to identify the value prop. of your business • A Set of guidelines of How organisations could align their resources to create value • A tool to assess the performance of the value creation of your business.

  12. ? ? Questions

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